📦 - Meta Pixel Check

DTC 580 - TikTok Inspired Sites, Meta Pixel Check, and Community Building Friday, June 14, 2024 Good morning, In a shocking turn of events, users learn that Meta isn’t stealing all of their data for AI… yet. 🤣 Starting June 26th, Meta will be using public Instagram images and captions to train their AI. Chief Product Officer Chris Cox claimed that this will be an unlock to amazing quality images. Let’s hope these learnings carry over to Meta’s AI ad creation tools. 👀 Here’s what you’ll find in today’s DTC: 🔧 Is your Meta Pixel firing correctly? Here’s how to check in just four easy steps. 💅 How Pink Friday’s website design and layout appeals to Gen Z users who love scrolling on social media. 💡 And a great way to build a strong community of loyal customers. You’re reading this newsletter along with new subscribers from: Smart Skn, PRETTYBIRD, and Monsta Kicks & Co. 👋 AI 🤖 What Could Having A Custom GPT Mean For Your Brand? Let’s Find Out… We’ve told you about a lot of cool webinars, but now it’s our turn. 😈 [Join DTC x Pilothouse on June 25th at 1pm ET]( as we uncover how you can optimize creativity with AI. Specifically, how custom GPTs boost productivity and profit. Give us an hour, and we’ll give you everything you need to know about the benefits and how-to of building a custom GPT for your brand. 🧠 Topics include: - Efficient Content Creation: Learn to train and use your own custom GPT for content creation, copywriting, and strategy. - Enhanced Accuracy: Discover how to increase your creative outputs with precision and speed. - Scalable Insights: Understand how AI-driven data analysis and insights can elevate your marketing efforts. 🚨 Spots are limited, [register now to secure your seat](. DATA ANALYTICS 🔧 Check and Test Your Meta Pixel Making sure your Meta Pixel is firing and tracking accurately is critical for scaling in the DTC space. The [Pilothouse Meta team]( regularly tests and checks accuracy of Meta Pixels for the brands the team works with. Wondering if your Pixel is tracking correctly? Here’s how to check in just four easy steps: 1️⃣ Go into Events Manager, and on the left, choose the Pixel you’re looking to test. Navigate to the “Test events” tab located along the top menu. Then, enter your site’s URL near the bottom of the page and click “Open website.” 2️⃣ A new tab will open so you can actively send events from your site to the events manager. From here, the Pilothouse Meta team recommends clicking around to different pages on your site, adding products to the cart and putting through a test purchase. 3️⃣ As you navigate through different pages on the site, the events manager will populate all of the events that are actively being tracked, similar to the screenshot below. 4️⃣ Once you have events showing, the Pilothouse Meta team recommends clicking into a couple of them to ensure event parameters are passing through correctly, similar to the screenshot below. Event parameters are essential for accurately tying performance to campaigns and help with retargeting when using catalog ads. 💡 Pro tip: You can also add [the Meta Pixel Helper Chrome extension]( to Chrome to easily view events being tracked on site without going into events manager. The Pilothouse team recommends using both and testing events regularly to ensure proper tracking and attribution. Once you confirm events are tracking, it’s also a good idea to [check accuracy between events being tracked in Events Manager and Shopify](. And there you have it! Making sure your Meta Pixel is firing correctly is key to scaling so don’t forget to do this regular maintenance check. WEBSITE DESIGN 💗 How Pink Friday’s Site Caters to Gen Z Users [Pink Friday’s TikTok Feed on homepage for product discovery] If your website has good SEO, your homepage might be one of your first customer touchpoints, but more and more customers, especially Gen Z, are discovering new brands from social media. Here are the stats: - 55% of consumers learn about new businesses through social media - 90% of consumers buy from brands they follow on social media - For one in three customers, social media is the preferred way to learn more about a brand Younger customers tend to visit websites after they’ve had a peek at your socials. Since social media has become such an important customer touchpoint, we see brands integrate more social elements into their website design. Almost every ecommerce website incorporated an Instagram grid feed on their homepage a few years ago. Now we’re seeing the TikTok vertical video influence. Nicki Minaj’s brand [Pink Friday Nails]( is a great example of this design trend. Their homepage has a section on their Shopify site called Pink Friday Nails In The Wild, which has a series of high-resolution videos users can scroll through. This panel showcases different nail styles and designs and mimics the look and feel of scrolling through TikTok or Instagram reels. Customers interested in a video can click on it and land on that specific PDP. Our thoughts? This is a great way to make the transition from social to website feel seamless for customers. It’s also a fun way to see nail art in action and raise those conversion rates. What do you think of this social media-inspired layout? 🌐 IN THE SOCIAL SPHERE Creating a private channel for followers is a great way to build community. Not only will this make them feel like VIPs, but it will also make them more loyal to your brand! Can't view the image? [Click here]( ⚡ QUICK HITS 📬 Direct mail is back and better than ever. Poplar drives growth throughout your funnel by combining digital marketing with direct mail. It’s fast, low cost, and dynamic. [Try Poplar here](. * 📰 NEWS - Musk [drops his lawsuit against OpenAI accusing them of breach of contract](. - In a recent poll, [87% of Instagram users said they would leave the platform because of unskippable ads](. - A recent survey shows [Temu gets more return shoppers than eBay](. - Walmart [is beta testing a generative AI shopping assistant on its mobile app](. SPONSOR DTC 📥 Got a B2B Biz? Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. [Talk to our team to learn more](. Have you heard our latest podcasts? - 🍬 Michael Fisher on [Rotten’s Go To Market Strategy]( - 🚀 [AKNF 411:]( Crushing the Drop Model on Meta Ads + Q4 Planning - 🍳 Cam Bush on [Hexclad’s Omnichannel Strategy For 9 Figure Scale]( - 🛒 [AKNF 409:]( Master Pre-Purchase Upsells with Aves - 🏆 Van Oakes on [How To Boost Your Sales with Strategic Giveaways]( - 📺 [AKNF 407:]( YouTube Full Funnel Breakdown with Kari - 💎 How Anna Harman [Grew Studs To An 8 Figure Brand]( Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. Please note that items in this newsletter marked with * contain sponsored content. 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