📦 - Massive Google Leak?! 😲

DTC 569 - Cécred’s Shopify Apps, Set Up Tracking, and Meta Ads Checklist Thursday, May 30, 2024 Good morning, It looks like Google may have fibbed a little about how its search algorithm works. 😬 After thousands of documents from Google’s Internal Content API Warehouse were leaked, it was revealed that Google has not been entirely truthful about what factors are important for improving search rankings. The document contains over 14,000 ranking factors that affect businesses' online visibility in search results. Read the full story below in our News section! Here’s what you’ll find in today’s DTC: 💰 How Beyoncé’s haircare brand Cécred is making close to 6-figures per month with these Shopify apps. 📚 All the instructions on how to set up omni-channel tracking so you can retarget customers like a pro. ✍️ 3 things you should do before you spend a single dollar running Meta Ads. You’re reading this newsletter along with new subscribers from: Big Mountain Foods, KOYAH, and VirtueBrush. 👋 TECH STACK 📱 Combing Through Cécred’s Shopify Apps Beyoncé launched her haircare brand earlier this year and Cécred is already putting up impressive numbers. In the past three months, Cécred has been making almost six figures per month. Contrary to popular belief, celebrity-backed brands are not always successful, but the Shopify apps Cécred uses helped them create a winning ecommerce strategy. 🏆 Here are the Shopify apps Cécred uses to add social proof, capture more leads, and take a more data-driven approach to potentially grow into a million-dollar business by the end of this year. 1️⃣ [Attentive SMS Marketing](: This is a popular text marketing app you can leverage to design and send mobile messages. A/B tests different copy, calls to action, and analyzes CTR and subscriber growth in their dashboard. 2️⃣ [Helium Customer Fields](: This plugin can collect and manage customer information using custom forms. Capture leads and important details like customer birthdays and product preferences. You can use this data later on for retargeting campaigns. [Cécred’s Hair Quiz Page] Cécred has also used this app to create a [Hair Quiz]( so customers can be matched with an assortment of products that fits their needs. This is a fun and engaging way to educate customers about their product line and provide a personalized experience. 3️⃣ [Videowise](: Create shoppable videos and quizzes to engage website visitors and increase conversions. Cécred’s [homepage features multiple videos]( to show users trying the products that make for an engaging experience. They also leverage this app to make [these dynamic before and after videos on their PDP](. 4️⃣ [Triple Whale Analytics](: Cécred can create a data-driven approach using this analytics plugin. It helps centralize data into one single dashboard with attribution you can trust. Which brand should we spy on next? 👀 Reply back to the newsletter and tell us which brand or industry you want us to investigate! CUSTOMER DATA ⚡ How To Set Up Tracking on Day 1 If you’re launching a new brand or site, the Pilothouse team recommends setting tracking up on day 1. Even if you aren’t running paid ads or aggressively sending traffic to your site, it’s ideal to start collecting data on users who visit your site organically to gather helpful information on demographics, interests, site behavior, and more. Having tracking set up early, you can gain data and measure growth from the launch of your site using GA4. Having pixels on site for ad platforms will also allow for building a retargeting audience based on site visitors. Here are a few tags and instruction guides [the Pilothouse team]( recommends using to help you get started: - [GA4]( - [Meta Pixel]( - [Google Ads]( - [GTM]( (if you plan on hosting tags in Google Tag Manager) - [TikTok Pixel]( - [Pinterest Pixel]( - [Klaviyo]( And if you’re using Shopify, [there are plenty of help guides here]( to help you get up and running! 🌐 IN THE SOCIAL SPHERE Before you start firing off campaigns, here are a few things you should consider so you don’t spend beyond your budget and publish ads that fail to convert. Can't view the image? [Click here]( ⚡ QUICK HITS 🧠 Here’s your chance to pick consumers’ brains. Get the latest insights on what they think about personalization, online vs in-store shopping, the channels they prefer, and more! [Download Wunderkind’s report here](. * 🔍 Looking for a one-stop shop for your ecommerce needs? [Diamond Hook]( provides web, brand, and growth services while their sister company [Hook Logistics]( handles sourcing and fulfillment. Book a call with [DH]( or [HL]( here. * 📰 NEWS - Massive Google Search document leak [reveals how the algorithm works and which metrics matter for ranking organically](. - Accounting firm PwC [becomes OpenAI’s first resale partner and biggest enterprise user](. - HubSpot stock [surges 8% after more rumblings of a potential Google deal](. - Klarna [saves $10 million annually using GenAI for image generation and marketing campaigns](. SPONSOR DTC 📥 Got a B2B Biz? Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. [Talk to our team to learn more](. Have you heard our latest podcasts? - 🏆 Van Oakes on [How To Boost Your Sales with Strategic Giveaways]( - 📺 [AKNF 407:]( YouTube Full Funnel Breakdown with Kari - 💎 How Anna Harman [Grew Studs To An 8 Figure Brand]( - 💣 [AKNF 405:]( Navigating Email Landmines + Bot Click Clarification - 📈 The Marketing Millennials on [Cracking the DTC Success Formula]( - 💰 [AKNF 403:]( Early Indicators of Amazon Success - 👕 How True Classic [Turned Customer Support Into a Profit Center]( Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Unsubscribe](