📦 - Don’t Make These Google Ad Mistakes

DTC 552 - Conditional Formatting Hack, Jentle Salon Collab, Google Ad Tips, and Brand Growth Tuesday, May 7, 2024 Good morning, Good news: Universal Music Group and TikTok have reached a new music licensing agreement. After the three-month feud, the new partnership will allow users to finally add songs by artists like Drake, Ariana Grande, and Bad Bunny to their latest uploads. Previous videos using these artist songs will be unmuted. 🎵 For brands that use TikTok influencers and affiliates as part of their marketing strategy, this means your creators can potentially reach a wider audience with these popular songs. Here’s what you’ll find in today’s DTC: - Try this colorful hack if you want to make it easier to read and analyze your Meta Ads reports! - How the new Gentle Monster and BLACKPINK’s Jennie eyewear collection attracts Gen Z with an easy and charming upsell. - Learn about the most common Google Ad mistakes. ❌ - And…why brands should focus on what works rather than reinventing the wheel. You’re reading this newsletter along with new subscribers from: Arcanum AI, Meco, and Bell and Bone. 👋 META ADS 💪 Level Up Your Meta Report With Conditional Formatting Finding it difficult to analyze all of the data in your Meta custom reports? Try this conditional formatting hack! This easy hack will transform your Meta reports into this: 👇 Easy to understand and analyze in all its color coded glory. 🤩 Learn how to turn your standard reports into easy-to-read visuals with conditional formatting [here](. DATA ANALYSIS 🗣️ Customer Feedback Allowed a DTC Giant to Increase Their Average Order Value by 30% If you’re not using customer feedback to inform your strategy, you may as well be lighting money on fire. 💰🔥 HelloFresh got a handle on feedback analysis with [Chattermill — the AI-powered customer feedback analysis platform built for DTC brands](. Together, they increased HelloFresh’s average order value by 30%, grew average number of orders per customer by 4%, and reduced packaging related cancellations by 33%. With Chattermill, [uncover real insights from your customer feedback data](, so you can: - Quickly discover what drives negative and positive sentiment. - Understand the real drivers of loyalty. - Identify patterns to establish the real reasons behind cancellations. Growth doesn’t have to be driven by new initiatives. Use the data you already have to boost your bottom line. 📈 [See How Chattermill Can Help Your Brand]( *Sponsored BRAND COLLAB 🕶️ Why The Jentle Salon Collection Is A Hit With Gen Z Jennie from BLACKPINK collaborated with Gentle Monster for the third time, and we think this is the most impressive collection yet. [The Jentle Salon Collection]( does a great job of creating an irresistible product offering to Gen Z ahead of the summer season. What’s in the collection? The innovative eyewear brand collaborated with the K-pop star on a fun collection featuring seven frame styles. However, the collection's highlight is the detachable charms, which make their sunnies more fun to style and encourage customers to get creative. The additional decorative elements also make for an easy upsell. 💡 Customers can choose from almost a dozen designs at various price points. [Gentle Monster’s latest eyewear collection also feature detachable charms as an easy upsell] Why this works so well: There’s a big focus on customization. With these detachable charms, users can easily swap out different trinkets according to their mood and preference to show off their individual style. All the charm designs are thoughtfully curated. The brand offers charms that are on trend. Bows capitalize on the coquette trend, while the capybara charms (Jennie’s favorite animal) have been an internet sensation thanks to the viral song Capybara taking off on TikTok. 🎶 There’s also a cost-savings element. Customers can purchase charms at a lower cost rather than buying another pair of sunglasses while creating multiple looks. The takeaway? Gentle Monster’s latest collaboration focuses on Gen Z’s preferences and pain points to create a standout product. The Jentle Salon collection quickly sold out, but the brand plans to restock soon. PODCAST 🎧 Common Ls with Google Ads In this episode of the pod, we chat with Rafael from the Pilothouse Google team and discuss common mistakes and missed opportunities in Google Ads. Rafael shares insights and strategies based on his experience auditing Google accounts and offers practical campaign optimization tips. Rafael from [the Pilothouse Google team]( explains: "80% of the accounts I'm auditing are overspending on branded search. Most of the time, if your SEO is very good, you will own those two to three organic listings underneath that branded ad. So why are we spending money on an ad when people will just click the free version directly below?" In this podcast, we cover: - Why split testing is crucial in Google Ads. - How can using awareness keywords be a cost-effective strategy? - Ways to reduce spending on branded search terms. - Benefits of adding negative keywords in PMAX campaigns. 👉 You can listen to the full episode with Rafael [here](. 🌐 IN THE SOCIAL SPHERE There is no need to reinvent the wheel if you already see excellent results with your current marketing strategy. Take what works and reiterate it! Can't view the image? [Click here]( ⚡ QUICK HITS 🤦 Are you tired of paying for influencer platforms just to end up doing it all yourself? minisocial books and manages your projects from start to finish. [Start your campaign]( - no unnecessary busy work required. * 📰 NEWS - Meta [plans to roll out ‘Made with A.I.’ label due to the rise of generative A.I. content on Facebook and Instagram](. - Google [says Search Generative Experience A.I. answers now cost 80% less to generate](. - Amazon [debuts an A.I. assistant, Amazon Q, which can help businesses perform technical tasks like coding and debugging](. - Liquid I.V. [refreshes its branding with benefits-driven packaging](. SPONSOR DTC 📥 Got a B2B Biz? Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. [Talk to our team to learn more](. Have you heard our latest podcasts? - 🛒 [AKNF 399:]( Mastering Meta Shops and Ad Instability - 🌎 Pela Case’s CEO Matt Bertulli [on Sustainable Consumer Goods]( - 🧑 [AKNF 397](: Using Data to Understand Your Authentic Audience - 👟 How Kizik [Revolutionized The Footwear Industry]( - 💸 [AKNF 395](: Navigating The New Amazon Fee-Scape - 🌱 Epic Gardening’s [Strategic Leap from Content to Commerce]( Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Unsubscribe](