📦 - On A Winning Streak! 🏆

DTC 551 - Strong Call To Actions, Meta ASC Update, and Self Awareness Monday, May 6, 2024 Good morning, LinkedIn is coming for the NYT crossword crown. 👑 The platform recently released three new puzzle games, Pinpoint, Queens, and Crossclimb, to keep users engaged and entertained. For brands, gamifying your store experience is a great way to keep customers on your site for a longer period of time. No one wants to break their winning streak once they get going! Here’s what you’ll find in today’s DTC: - Don’t miss out on this important Meta Advantage+ Update. - Learn how BYLT Basics drove growth using TV ads with Tatari. - Tips on how to write a strong call to action that converts. 🚀 - And…this is highly relatable if you are not a Monday person. You’re reading this newsletter along with new subscribers from: Banff Lodging Company, The Nutritional Spectrum, and Relay Payments. 👋 INFLUENCERS 🚨 Cut Through the Noise Of Your Competition Them: Established, massive marketing and advertising budgets, more resources, brand recognition, you name it. You: A new brand trying to cut through the noise. How do you stop being a small fish in a big pond? 🐠 [With influencers by your side](. 🤔 Why influencers? - Influencers have a community that values their opinions. Viewers hear about your brand from a voice they trust. - They provide authentic and creative content, enhancing product appeal. - They help brands establish a market presence and foster relationships with their target audience. 250+ brands are using [SARAL]( to find influencers, automate outreach, ship products, track sales, and make a name for themselves. [Try SARAL for Free]( Have questions? [Chat with their team](. *Sponsored PLATFORM UPDATE 💰 Meta Makes Changes To Their Advantage+ Campaigns Have you seen this notification in your ad account? 👀 Meta is changing the rules for retargeting in Advantage+ Campaigns. [The Pilothouse team]( has seen this change appear in some client accounts, but it’s expected to be rolled out to more accounts soon. Previously, you were able to set a “new customer budget cap” on campaigns - which was an easy way to determine what percentage you wanted to spend on existing customers. With the new update removing this cap, you must build the ADV+ campaign differently to ensure you exclude audiences you don’t want to hit. Learn how Meta recommends you do so [here](. DTC PODCAST 😏 You Have What It Takes to Make It On The Big Screen This week on the DTC Podcast, we’re talking screens. Not the screens you spend most of your 9-5 using. The OG big screen we know and love — TV. 📺 We’re joined by BYLT Basics’ Growth Manager, Spencer Toomey, and Tatari’s Director of Client Development, Greg Kalin to chat through [how BYLT drove incremental growth and profitability with TV ads using Tatari](. This pod is a treasure chest of knowledge for any brands who need to diversify from digital and drive real business outcomes across each stage of the funnel. We chat through: - How TV has secured a spot in BYLT’s media mix. - Getting started on TV advertising and why a Convergent TV strategy (linear, streaming, and online video) is essential for success. - Why the TV barrier to entry is much lower now and how to effectively manage your first six weeks. - How Tatari’s data is helping brands like BYLT measure, attribute, and scale on TV. - Triangulating your TV data with your tech stack for incrementality. - The truth behind needing a big production budget for TV creatives. 👀 To hear more about the success BYLT is having with Tatari on the big screen and to see if TV can be the next channel to drive scale and growth for your brand, you can: [Continue reading here](. 📖 OR [Listen to the full episode here](. 🎧 COPYWRITING TIPS 🛒 Powerful Call To Action Words and Phrases If your current CTAs aren’t getting clicks, it’s time to test out some more creative ones outside of Learn More and Shop Now. Here are simple tips on how to write a solid call to action: 1️⃣ Use action words: Pepper your copy with verbs that inspire people to take action right away. - Here are a few to test: Download, Claim, Reserve, Get, Start, Explore, Try. These words can create a sense of urgency and get visitors to click and purchase. Seaweed snack brand [Geem]( uses the CTA ‘Try Us Out’ on its homepage to encourage visitors to try the product. The homepage also links to a variety pack so first-time customers can sample different flavors of the product. 2️⃣ Highlight the benefits: Emphasize the benefit or result a customer will get by clicking on your CTA. E.g. Reduce Bloating in 1 Week or Find Your Dream Home. This makes the offer sound more compelling and unique. 3️⃣ Add your brand personality! This can make your CTA sound more fun and specific to your target demographic. 4️⃣ Use a discount or promotion: If you are running a sale make it evident in your CTA button that customers can get a BOGO, GWP, or a sweet exclusive discount for purchasing immediately. The supplement brand [Arrae]( puts their discount code right on their CTA so it’s impossible to miss. Remember to A/B test your CTA copy on an ongoing basis so the messaging doesn’t get stale and resonates well with your audience. Even using different colors, add more white space, and emojis can help move the needle! 🌐 IN THE SOCIAL SPHERE If you hate facing Monday mornings, it’s okay. Having self-awareness about your strengths and limitations is the key to growth. Can't view the image? [Click here]( 📰 NEWS - TikTok [introduces new ad products despite looming U.S. ban](. - Coachtopia [partners with four upcycle designers to recreate their popular Ergo bag with sustainable materials](. - Mission-driven brand Rare Beauty [hosts their 3rd Mental Health Summit for Mental Health Awareness Month](. - Companies like Kotn and Fable [are giving customers the option to opt out of Mother’s Day emails](. SPONSOR DTC 📥 Got a B2B Biz? Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. [Talk to our team to learn more](. Have you heard our latest podcasts? - 🛒 [AKNF 399:]( Mastering Meta Shops and Ad Instability - 🌎 Pela Case’s CEO Matt Bertulli [on Sustainable Consumer Goods]( - 🧑 [AKNF 397](: Using Data to Understand Your Authentic Audience - 👟 How Kizik [Revolutionized The Footwear Industry]( - 💸 [AKNF 395](: Navigating The New Amazon Fee-Scape - 🌱 Epic Gardening’s [Strategic Leap from Content to Commerce]( Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Unsubscribe](