📦 - Mother’s Day Insights + Tips 🌸

DTC 534 - Mother’s Day Campaign Prep, Mind Mapping, and Stuck In a Rut   Thursday, April 11, 2024 Adult summer camps. Adult field trips. COUNT US IN. Good morning, Have you tried making your own song using Suno? The AI music generator can create a song in any genre based on your desires in just a few mere seconds. Check out our toolkit section for our irresistibly catchy DTC song Click and Buy! Here’s what you’ll find in today’s DTC: - Mother’s Day is coming up. Here’s how to capitalize on this high-intent shopping period. - Learn how to create a mind map using ChatGPT if you need content ideas. - And… four ways to drive growth if you are feeling stuck in a rut. You’re reading this newsletter along with new subscribers from: Sink Warehouse, Susie’s Smart Cookie, and Ripe Coffee. 👋   [Advertisement] CRO 🚀 Meet Visually: The #1 CRO Platform for Shopify Plus Meet [Visually.io]( — built natively for Shopify by ex-merchants, this visual CRO platform promises to boost CVR by a minimum of 10% in under a month with NO-CODE. This revolutionary platform offers a holistic approach to full journey optimization and profitability, now with an exclusive [1-month FREE for April installations](. Visually.io streamlines your optimization efforts: - Visual Editor: Build sophisticated experiences, no-code or designers needed. - A/B Testing: Experiment with confidence to refine your strategies. - Price A/B Testing: Optimize pricing strategy for max impact. - Personalization & Behavioral Targeting: Tailor experiences to each shopper. - Upsells: Seamlessly integrate strategic offers to maximize revenue. - Product Recommendations: Increase AOV through personalized suggestions. - Post-Purchase Upsells: Extend value beyond the initial transaction. The path to profitability begins with optimization. Boost your CVR, AOV, revenue, and profitability effortlessly. [Join now for one month FREE]( — April installations only. [Install For One Month FREE]( *Sponsored   Q2 HOLIDAY 🌷 Preparing Your Mother’s Day Campaign Mother's Day is only a month away, so it's time to start preparing those campaigns. High-intent shoppers are hunting for the perfect gift for the mother figure in their lives. The Pilothouse team shares that last year, they witnessed a remarkable uptick in Mother's Day spending, with the [average household shelling out $274.02](, almost a $30 increase from the year before. This trend isn't just in-store – online shopping is on the rise too. What you need to know: - Gen Z and Millennials are embracing high-priced gift items like jewelry and electronics. This could be an excellent opportunity to push more premium items in a Mother's Day collection on your website. - Jewelry is still the go-to gift. In this [2023 NFR survey](, a whopping 44% of consumers planned to gift jewelry, a significant increase from the previous year, so this is a major opportunity for jewelry brands to gain online visibility. 💎 Here are a few best practices: - Convert with compelling landing pages - Prime your landing pages for conversion. Optimize SEO and product descriptions to attract traffic and make it easy for customers to find what they want. - Streamline Inventory Navigation - Create dedicated product listing pages featuring discounted or promoted items to simplify the shopping experience. With intuitive navigation, help customers quickly find the perfect gift. - Ignite Excitement with Marketing Campaigns - Build anticipation through captivating Mother's Day marketing campaigns. Collaborate with influencers, send targeted emails, and offer early-access and VIP discounts to entice shoppers. This Mother's Day, [Pilothouse]( suggests building excitement with a captivating campaign, making it easy for shoppers to find the items they’re looking for on your website with call-outs, and converting with compelling landing pages. With the right strategies, you'll make this special day a success for your customers and your business.   AI PROMPT EXAMPLE 💡 Mind Map Your Content Ideas With ChatGPT Struggling to come up with content ideas? Here’s an easy hack from [AI expert Abhishek Singh](. Ask ChatGPT to create a mind map for you. Why a mind map? 🤔 Mind maps are a great way to visualize information so there’s a clear hierarchical structure between related topics. They allow you to see the whole picture and can be helpful for brainstorming content ideas, too! 1️⃣ Here’s the prompt you can copy and paste: Create a mind map of [what your brand is about]—list topics as central ideas, main branches, and sub-branches. We inputted this prompt and asked ChatGPT to create a mind map for a hypothetical pet food brand. The result? It only took a few seconds for the AI chatbot to create a comprehensive list of topics, such as vital ingredients, dietary needs, feeding guidelines, and more. 2️⃣ If you are a visual learner, you can prompt ChatGPT to create this mind map in markdown format. 3️⃣ Then, copy and paste this information into [Markmap]( and see your mind map take shape! The takeaway? For ecommerce owners, this is a time-saving tool for brainstorming content ideas. 💡 Ask ChatGPT to create a mind map for your ecommerce business. It’s a great content assistant and you can use these topics as inspo for blog posts, social media content, or web page copy. Mind maps are a great starting point for content ideation and for identifying any content gaps in your marketing strategy. Test out this AI prompt and reply back with a 👍 if it’s helpful!   🌐 IN THE SOCIAL SPHERE There’s nothing worse than feeling stuck. If you need help getting the creative juices flowing again start by engaging with your customer base. Start a dialogue with your followers and get helpful feedback and ideas. Can't view the image? [Click here](   ⚡ QUICK HITS 💸 Cut your add-to-cart costs in half and increase ROAS by 30+%. How, you ask?! With minisocial. [Start your campaign to get content that converts](. * 🎵 Have you tried using Suno AI? Listen to the DTC song we created called [Click and Buy]( about the joys of filling up your online cart. [Click here to create your own song](.   📰 NEWS - Commerce solutions provider Cognizant [partners with Shopify and Google Cloud to upgrade online shops with AI and digital innovations](. - This new piece of proposed U.S. legislation [could make targeted advertising more difficult for brands](. - Momofuku founder David Chang [faces backlash for trademarking the term ‘Chili Crunch’ and threatening small businesses](.   SPONSOR DTC 📥 Got a B2B Biz? Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. [Talk to our team to learn more](.   Have you heard our latest podcasts? - 🌱 Epic Gardening’s [Strategic Leap from Content to Commerce]( - 🔍 Neil Patel on [AI’s Impact on Marketing and Future Trends]( - 🎵 [AKNF 391](: Strategies for Brands and Creators to Maximize TikTok Engagement - 🧔🏻 Anthony Mink on [Live Bearded’s EOS and Disrupting Legacy Capitalism]( - 🔑 [AKNF 389:]( Unlocking SEO Success in 2024 - 💰 Rick Cadotte on [Four Sigmatic’s TOFU strategy after Meta challenges]( Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Unsubscribe](