Newsletter Subject

Is MSN Ads cracking down on affiliates?

From

digitalsumo.com

Email Address

gauher@digitalsumo.com

Sent On

Thu, Mar 14, 2024 09:25 PM

Email Preheader Text

another serious pain in the butt ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ â€

another serious pain in the butt ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ In my last email, I wrote about how we finally got one of our brand domains approved by Google Ads to finally run again after four months. Well at around the same time, I got a rather surprising email from Microsoft Ads saying that I had a "First Strike" against one of my ad accounts. Yup, Microsoft Ads has now introduced a three strike policy where if you get three strikes (within 12 months) by not following their policies, you will lose your ad account. [You can read more about it by clicking here]( When you get a strike, they suspend all campaigns in your ad account until you fix the issue. Now, the mistake I made was not having the Final URL match the domain I was sending traffic to in one campaign. This was an innocent mistake and you'd think that a minor thing like this wouldn't result in a "First Strike", but rather a ad disapproval. I made the fix to the ad and submitted it back their support team. That opened up a pandora's box because they decided to manually review ALL of my campaigns and ads and came back with a variety of other reasons they would not re-enable this ad account. And this was related to just the campaigns that were promoting affiliate products. I suspect that they are looking to weed out affiliate marketers the same way Google Ads did about 15+ years ago. The biggest objection they had was the lack of content and relevancy on my landing pages. So my team is recreating all of our landing pages and it's a shame that they're making it more difficult for affiliate marketers to use their ad platform. They basically want an encyclopedia of information on our landing pages, which will end up killing the marketing. Too much information on a landing page can result in a poor landing page click-thru rate to the offer. I'm now looking at other web traffic alternatives and what blows me away is some of the aggressive ads that I'm seeing on YouTube. This is because when it comes to compliance, YouTube is still very lax as compared to other traffic sources. So I'll be looking at that as an alternative source plus a number of other newer paid web traffic sources. I'll keep you posted. Talk soon, [Turn On Images] Gauher Chaudhry LET'S CONNECT! [Facebook]( [YouTube][Follow Us On Instagram]( iPromote Media Inc., 1011 Upper Middle Road East, Suite 1226, Oakville, Ontario L6H 5Z9, Canada [Update Your Profile]( | [Unsubscribe](

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