Newsletter Subject

mean lean search machine

From

digitalsumo.com

Email Address

gauher@digitalsumo.com

Sent On

Sun, Dec 11, 2022 11:44 PM

Email Preheader Text

It seems I can't stop hearing other marketers talk about how great Tik Tok or Instagram is for traff

It seems I can't stop hearing other marketers talk about how great Tik Tok or Instagram is for traffic, but in my personal opinion, nothing trumps search traffic. Whether it's from organic or paid search listings, the traffic is much more qualified because you have people searching for a solution to a specific problem (i.e. how to fix my acid reflux). Social traffic tends to be interruption marketing and you need to cast a real wide net in order to be able to generate a lot of sales. Search campaigns are faster and easier to launch using Google or Microsoft Ads than it is to prepare a video for Tik Tok and hope it goes viral. Yes, no doubt, once you get a video to viral on Tik Tok or Instagram, it can bring in a flurry of sales. [Viral Video] But getting that one video to go viral is the big challenge. Paid search is an easy way to test a product or service. If you're bidding on very targeted keywords and still can't get your sales copy to convert, you're going to have an even harder time getting it to convert for social traffic. I've spent a lot of time testing and understanding the Microsoft Ads platform because they tend to be much more affiliate friendly than Google Ads. I've never had an account banned or even an affiliate campaign disapproved. Yes, they have a fraction of the traffic that Google has, but they still deliver billions of ad impressions each month over their owned properties, syndicated partners and audience network. [MSN Ads] I've created a brand new training workshop on using Microsoft Ads. Join me this Monday @ 1:00 pm ET to learn how Microsoft Ads can send mass targeted traffic for your products or affiliate promotions. [Click Here To Register]( Talk soon, [Turn On Images] Gauher Chaudhry LET'S CONNECT! [Facebook]([YouTube]( iPromote Media Inc., 1011 Upper Middle Road East, Suite 1226, Oakville, Ontario L6H 5Z9, Canada [Update Your Profile]( | [Unsubscribe](

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