35 conversions is all it takes...

I've been working with the Google Ads Growth team extensively over the past year to scale our ad campaigns and I want to share some of the insights I've gained with you. If you're advertising with Google Ads or plan to, you'll definitely appreciate these tips. Whether you advertise using their search network or their display network, you want to use their sophisticated machine learning algorithm to get more targeted traffic and conversions. Their display network is so vast, it would take WAY TOO MUCH time to manually optimize your campaigns. Plus, it would be TOO time consuming! My "growth" reps over at Google Ads have told me that when you're starting a new campaign, you need to feed the algorithm with as much data as possible for it to optimize. Tip #1: Google Ads needs at least 35 conversions per 7-day period in order for it to learn quickly and optimize your campaigns. This can be scary for you because you need have a large budget to get as much traffic as possible - with no guarantee of success. We ran a display campaign using a $500/day budget and STILL were not able to generate 35 purchase conversions in a 7-day period. Rather then raising our daily budget and risk losing more money, we decided to do what I recommend in tip #2 below. Tip #2: You can manipulate the algorithm to learn faster by feeding it less qualified conversions to help it get to the 35 conversions per week goal. Our reps recommended that we temporarily include "Add To Cart" conversions to overall conversions to help the algorithm learn faster. Yes, "Add To Cart" conversions are MUCH LESS qualified than actual purchases, but they at least show intent. Tip #3: Any budget or bid strategy you set for your Google ad campaign must run for at least 14-days before you can make any judgement on success or failure. This is the recommended time period that Google Ads requires for the "learning process." You have to be patient because any slight change (i.e adjusting the daily budget) resets the entire 14-day period and starts the learning process all over again. We ran a campaign for 14-days and although the cost per conversion was dropping, the CPA was way too high for us to assume the Google Ads would ever be able to bring it down to the desired level. This indicated to us that we had a conversion problem for this particular offer and we're back to rewriting the entire sales letter for this offer. Tip #4: You need to be running multiple creatives with different hooks within each ad group (within each campaign). Google Ads will eventually weight the traffic to the best performing ad during the learning process. Sometimes the ad you least expect will convert the best. Don't make any assumptions on what you think your best ad is. Let the data dictate the results. Hope these tips help! Talk soon, [Turn On Images] Gauher Chaudhry P.S. Many of you emailed me to ask me about my last email and the outcome of the merchant processor that shut us down and pulled five-figures out of our bank account. Coincidentally, I finally received an email from them the same day confirming they had closed our processing account and would release all funds in 90 days. So it's a blessing that I don't have to get a corporate lawyer involved. Every road in your Internet marketing journey will have bumps in them. LET'S CONNECT! [Facebook]([YouTube]( iPromote Media Inc., 1011 Upper Middle Road East, Suite 1226, Oakville, Ontario L6H 5Z9, Canada [Update Your Profile]( | [Unsubscribe](