Growth PlayBook #021 🔥

Tips for SEO, Pricing and more.... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey, {NAME} Sorav here! Here's our Growth Playbook for this week! 1) Get customers from public groups on Facebook Simple tactics for getting relevant leads from Facebook groups 👉Look for groups on Facebook where your ideal customers might be 👉Create a survey with questions about the problem your customers have 👉Create new remarketing lists on Facebook or Google adword 👉Shows them ads with the solution to the problem they had in the survey 👉Use your customers' responses to create advertising that shows you can solve the problem they indicated in the survey. 2) Pricing strategies Bigger prices mean more profit, but prices can also be a factor in not abandoning our product. There is a lot of psychology behind pricing. 👉Rising price: This is a great strategy for accessing products which are growing all the time, e.g. a platform with courses. The client buys at the lowest price at a given time, and at every interval, the price goes up. He has the feeling that he bought it at an attractive price and he is also very reluctant to give up the product because he knows that if he needs it again, he will have to buy it at a higher price. 👉The price increases after every 10 purchases: The first people have a very attractive price driving sales, and the price goes up with a proportionally increasing FOMO (Fear of missing out) in potential customers. 👉 Reduce pain points: Don't write $1,000/year, but $84/month. A smaller amount does the job. 👉 Avoid comparisons with competitors: Studies have shown that such comparisons in the sales process, create fear in customers "And why is it cheaper at their place? It sounds suspicious." 3) Analysing and revamping content based on social media analytics Your analytics will tell you exactly what works and what doesn’t for that account specifically so you can optimize your presence as you go along. For example, you’ll get to understand at what times you should post your updates for maximum impact, what kinds of posts get the most engagement, what calls to action drive the most clicks and traffic, and so much more. Check your analytics religiously and apply that knowledge to your strategy — it can make a huge difference to your success! 4) Rank your website 💪 Want your website to rank at the top of the page, then here's a treasure for you. Learn from Devandra Saini, the Global Head of SEO and ASO at MPL about how one can start their SEO strategizing journey along with the tools to use. Find more in the video below. Keep Growing! Regards, Sorav JainTeam Digital Scholar P.S. [Enrol here]( to learn Niche Clarity, Content Hacks, Instagram Monetization Blueprint: Coaching/Consulting Ecosystem, Instagram Growth Hacking to Grow Followers and more in our Instagram Success Workshop on 7th August at 7 PM. Sent to: {EMAIL} [Unsubscribe]( Digital Scholar Pvt Ltd, 1B, Sapna Trade Centre, Poonmallee High Road, Pursaiwalkam, Chennai, India