Growth PlayBook #012 💪

Big reveal inside.... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey, {NAME} Sorav here! Here's our Growth Playbook for this week! Also, [enrol]( on our Email Marketing Masterclass happening tonight at 9 PM. 1) It's Time To Go Big With BigVu 🤩 The most common question I get is what the secret to my consistency on Instagram is. Here's the big reveal! 😲 I use a teleprompter, which makes my video recording and life so much easier and more CONSISTENT! 🤩 Every Sunday from 4 pm to 5 pm, I sit and ideate, research and conceptualise my videos and prepare the scripts for videos of about 30 seconds long. On Mondays, I head to my studio to record the videos that I have already planned, using my phone and a tripod. I predominantly use BigVu during video recordings whose teleprompter makes it so much easier to shoot and I just have to read the uploaded scripts from the screen! And all my 7 videos for the week are ready in a jiffy! (it doesn't take more than 5 minutes ;)) About BigVu: All-in-one app to create those perfect videos! Teleprompter, automatic captions, branding with your logo and style, email or message your videos on elegant landing pages. The perfect tool for all budding Social Media Influencers who are looking to create that long-lasting effect with your videos. 💪 Here's a video that you cannot miss! I share my strategy of overcoming camera fear and also being consistent in posting content. You can get the lifetime deal of BigVu with a 20% rebate using my coupon. Find it inside the video! 2) A little push can take it far! If you're ending your messaging with question marks, using terms such as "perhaps", "maybe", "interested?" and "want to?", then most likely you have some opportunity to be a bit more authoritative. Who knows, maybe there is a bit more room for telling people what to do next in the world of conversion optimization. 3) Try recommending instead of showing equal choices Imagine that you just pressed an action button or link. Undos respect the initial human intent by allowing the action to happen smoothly first and foremost. Prompts on the other hand suggest to the user that he or she does not know what they are doing by questioning their intent at all times. I would assume that human actions are seldom accidental. The inefficiency and ugliness of prompts are visible when users have to perform actions repeatedly and are prompted numerously over and over - a dehumanizing experience. Consider making your users feel more in control by enabling the ability to undo actions and not asking for confirmation where possible. 4) Try Selling Benefits instead of features ✨ I think this is Marketing 101. People tend to care less about features than they do about benefits. Benefits carry with them more clearly defined value. Chris Guillebeau in "The $100 Startup" writes that people really care about having more of: Love, Money, Acceptance and Free Time, while at the same time wishing for less Stress, Conflict, Hassle and Uncertainty. When showing features, and I do believe that there is still room for them occasionally, be sure to tie them back to benefits where possible Keep Growing! Regards, Sorav JainTeam Digital Scholar P.S. Enrol on our new batch starting on 18th June 2022. Talk to us on [WhatsApp]( Watch the Curriculum and Student's Journey with this [videoÂ]( Get started with Digital marketing in the best possible way. 4-month Digital Marketing flagship's new batch starts on 18th June [Enquire Now]( Grow your brand/business under the guidance of Sorav Jain and Rishi Jain with Digital Scholar Mastermind. [Apply Now]( Claim exclusive lifetime deals on tools: [Discounted Tools]( Get your hands on our exclusive courses: [Reels Mastery]( | [Canva Mastery Blueprint]( | [Email Marketing Secrets]( | [Cold Email Marketing Secrets]( | [YouTube Mastery Course]( | [Instagram Growth Stack]( | [Quora Organic Secrets]( | [Marketing Automation Course]( | [Whatsapp Marketing Course]( Connect with us: [YouTube]( | [Instagram]( | [WhatsApp]( Want to apply for Job/internship? Ping us on Linkedin [Rishi Jain]( | [Sorav Jain]( Sent to: {EMAIL} [Unsubscribe]( Digital Scholar Pvt Ltd, 1B, Sapna Trade Centre, Poonmallee High Road, Pursaiwalkam, Chennai, India