Growth Newsletter #006 💪🔥

You can't miss these... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey, {NAME} Sorav here! Here's our Growth Playbook and the top 4 growth hacks for this week! [Also, enrol on our Email Marketing Masterclass happening tonight at 9 PM.]( 1) Never lose webinar audience again 💃 Don't let the user forget about you! If a potential customer has already given you their e-mail address, try to communicate with them attractively and regularly, because it is almost free for you. Here's a 5 step process for you! 1. Remind: Remind what message you are following. Make sure the user associates with why you contact them. 2. Summarize: Add information referring to the last report. If you are following a lead magnet message, summarize its content and expand it, e.g. with a link to a related blog note. 3. Refer to: Refer to another part of your business, e.g. the product you are selling, the event you organize or other lead magnet material. Remember that the link should be as natural as possible! 4. Allow unsubscribe: Make sure you add an unsubscribe option in your email - users will trust you more and will appreciate honesty if they feel they have control over their data. 5. Set a rule: Automate email sending by setting an adequate marketing automation rule on your platform. If you have obtained the user's e-mail using the Lead Magnet method or a webinar, do not end the communication, and naturally expand it further, achieving new goals. 2) Gaining partners for social proofing We often underestimate the importance of social proof for a product. The truth is that even the best product or service will go unnoticed if there is no proof of its quality from existing customers. How to get testers of your product when there were no real customers yet? Fortunately, there are ways to do this! Here's the step by step process: 1. Define your segment: Define your hot target group for early testing. You have to be sure that this group will really help you develop your product and will have a competent opinion on it. You may have many audiences, but only some of them will be able to give you informed and knowledgeable feedback, and they will also find the time and technical skills to share them. 2. Select a reward/value: Determine how you will reward your testers. It doesn't have to be a financial reward, you can offer them free access to the tested tool, a discount on future services, or a community leader award if you run one. 3. Define channels: Define which channels are best to reach the recipient from your hot group. Consider where these users are most often located. If you want to turn to a group of specialists, look for thematic forums, groups on FB, and channels on Clubhouse in which your audience resides. 4. Test the communication path: Prepare the way you want to convince users to test with you. Interact with them naturally and make yourself known as a specialist, and then have a 1-on-1 conversation. Make a conclusion on what way of talking and arguing works best. 5. Automate: The most effective way of communication change to automation in your Marketing Automation system, prepare materials that you will send in sequence to each user who will match your hot tester group. 3) Custom Conversion Event If you are creating a custom conversion event and want to optimize the campaign with that custom conversion event, make sure that you include that custom conversion event in the top 8 events on the verified domain Meta's Aggregated Event Measurement limits primary domains to 8 conversion events that can be prioritized for Aggregated Event Measurement reporting per business. At this time, only prioritized events can use Aggregated Event Measurement data to help improve conversion optimization. If you optimize your ads for non-prioritized events, your ads won’t deliver to or report conversions from people who opted-out of the ATT prompt in their Facebook from Meta or Instagram from Meta apps on that iOS 14.5 or later device. You can choose your 8 prioritized conversion events per primary domain in your web event configuration in Meta Events Manager. How to do it: Go to Event Manager and click Aggregate Event Measurement and click Manage event And in the verified domain check whether the event you are optimizing is on the top 8 event 4) Create a lead magnet to convert social media followers into potential leads ✨ Here's something that we did for our brand. Used lead magnets! Offer a free product and ask them to follow on social media - To gain followers. Offer a free class/e-book & ask them to sign up for a paid course later - To increase sales. Keep Growing! Regards, Sorav JainTeam Digital Scholar P.S. Enrol on our new batch starting on 17th April 2022. Talk to us on [WhatsApp]( Watch the Curriculum and Student's Journey with this [videoÂ]( Get started with Digital marketing in the best possible way. 4-month Digital Marketing flagship's new batch starts on 17th April [Enquire Now]( Claim exclusive lifetime deals on tools: [Swipe Pages]( | [Instachamp]( Get your hands on our exclusive courses: [Reels Mastery]( | [Canva Mastery Blueprint]( | [Email Marketing Secrets]( | [Cold Email Marketing Secrets]( | [YouTube Mastery Course]( | [Instagram Growth Stack]( | [Quora Organic Secrets]( Connect with us: [YouTube]( | [Instagram]( | [WhatsApp]( Want to apply for Job/internship? Ping us on Linkedin [Rishi Jain]( | [Sorav Jain]( Sent to: {EMAIL} [Unsubscribe]( Digital Scholar Pvt Ltd, 1B, Sapna Trade Centre, Poonmallee High Road, Pursaiwalkam, Chennai, India