Leverage the interplay between organic and paid Google search

[Digital Marketing Depot]() [click here to download]() For small businesses, pursuing SEO and PPC simultaneously maximizes visibility in search results, which can help make the playing field against larger corporations a little more even. That said, the relationship between paid and organic search is multifaceted. Although many marketers understand that SEO and SEM work better together, there’s a complex interplay between organic and paid search. The little details can have big consequences on your success in SERPs. This white paper from Semify covers how: - The concept of ad cannibalization has been largely debunked. - The quality of organic search results can directly impact ad click performance. - High-quality organic search results correlate with lower ad click-through rates, but ad conversion rates on those SERPs tend to increase. [Download it now]() Sponsored by Semify Connect with us: at [LinkedIn](), on Twitter [@DMarketingDepot](), and at [Facebook](). This email was sent to {EMAIL}. [Unsubscribe]() This email was sent by: Digital Marketing Depot - a division of Third Door Media, Inc. 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my preferences.]() [Contact us]()