Leverage your first-party data to build an exceptional customer experience

MarTech's all-new Customer Data Platforms: A Marketer’s Guide helps you navigate the marketplace for CDP platforms. [cdp platforms]() The customer data platform is increasingly seen as one of the must-have elements of the martech stack. Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Marketers also face the gradual, but seemingly inevitable, extinction of third-party data as fuel for their marketing programs. In light of this, businesses are looking to CDPs to help them increase the first-party data they hold and engage in privacy-compliant practices like sharing through data clean rooms. Let MarTech's all-new [Customer Data Platforms: A Marketer’s Guide]() help you navigate the dynamic marketplace for CDP platforms. Topics covered include: - Trends driving the adoption of CDP platforms. - How AI is transforming CDP platforms. - Does your company need an CDP platform? - CDP platform vendor profiles. [Get it now!]() More MarTech Intelligence Reports: These comprehensive guides will help you evaluate, select, purchase, and implement key marketing technology solutions. MarTech editors have done the research so you don’t have to. [enterprise ABM marketing tools]() Enterprise Account-Based Marketing Platforms: A Marketer's Guide Uncover why many marketers are increasing their use of ABM to regain control of the process and speed up the buying cycle. [Download now]() [Email Marketing Platforms: A Marketer's Guide]() Email Marketing Platforms: A Marketer's Guide AI and machine learning are changing the email marketing game, why now is the time to think about changing platforms. [Download now]() --------------------------------------------------------------- This email was sent to {EMAIL}. [Unsubscribe]() This email was sent by: Digital Marketing Depot - a division of Third Door Media, Inc. 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my preferences.]() [Contact us]()