📈 The Day Our Analytics Went Silent

…and what we did about it ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ {NAME}, Has this happened to you yet? Because it will. About a month ago, the DigitalMarketer team was filling out our scorecards as usual, and we had a big surprise. Our tried-and-true Google Analytics property had stopped processing data. Yep, it went radio silent. For a team that thrives on numbers and insights, you can imagine the panic. It felt like trying to tune into your favorite radio station, only to be met with static. But as they say, every cloud has a silver lining. Luckily, we had been preparing for this shift onto this entirely new platform. We just didn’t know when exactly DigitalMarketer’s old property would finally stop. In fact, DigitalMarketer has a secret weapon. Chris Mercer, the expert in GA4, is someone we have turned to for years with any and all of our analytics needs (yes, he’s that good). He is the person you want in your corner when Google throws a curveball at you that forces your analytics to change. …and now he can be in your corner. [The GA4 Masterclass]( This brand new course helps you from how to set up your new GA4 account all the way to mapping out your customer journey. You can now get the roadmap to deploying GA4 in your business and see exactly how your customer experiences their journey. [Learn more today >>]( To staying ahead of the competition, Ryan   Sent to: {EMAIL} DigitalMarketer, 4330 Gaines Ranch Loop, 120, Austin, TX 78735, United States Know someone who’d like this email? [Forward it to a friend!]( Did someone forward this email to you? [Become a subscriber!]( Want to change what emails you get from us? [Manage your subscriptions]( Don't want future emails? [Unsubscribe]( DigitalMarketer is a skills and talent development platform for modern marketers. By combining courses, certifications, community, and coaching, we give marketers everything they need to succeed (and look really smart doing it). Our purpose is to both simplify and systemize marketing so marketers can do their best work, drive measurable results, and gain the status and respect they deserve. (Because without marketers, nothing gets sold.)