You don’t need a CMO. Here’s why.

DigitalMarketer has never had a CMO…did you know that? We've been one of digital marketing's largest training and certification companies in the world for decades… A company that services marketers… And we've never had a Chief Marketing Officer. Why? It's simple. We haven’t needed one and you likely don’t either. See, this is the deal… A typical CMO primarily focuses on branding, budgeting, and communications. This is necessary work if you’re a Fortune 500 company, but if you’re a small to medium sized company, it’s overkill. In fact, I’ll go so far as to say if you are reading this right now… DO NOT HIRE A CMO. There is a far more important role that you’re probably missing. You don’t need someone who simply "plans" marketing and "counts" marketing…you need someone who DOES marketing. Specifically, you need a marketer who can… - Define and articulate an effective strategy - Execute that strategy across departments - Accurately measure the effectiveness of that plan, and… - Optimize the strategy to achieve the defined goals But the role I just described is not a "Chief Marketing Officer." The role I just described… the one most businesses actually need… is the Head of Marketing. A Head of Marketing could be a VP of Marketing, a Director of Marketing, or even a Marketing Manager in some companies. But unlike a CMO (who focuses more on brand, communications, and budget allocations) Heads of Marketing focus on execution and results. In other words, Heads of Marketing actually DO marketing, which is why Heads of Marketing are in such high demand. If you want proof, check this out… When we looked recently there were over 4,600 open opportunities for "Head of Marketing" in the U.S., alone, with less than a few hundred qualified applicants to fill those roles. That’s why, if you’re a marketing professional, learning how to become a true Head of Marketing is the most valuable skill you can acquire in today's market. And if you’re a Founder or CEO, the most valuable role you can add to your team is a Head of Marketing. After all, what small business can afford to pay a CMO a $200,000 base salary plus bonuses AND a team to execute? To put it simply, the Head of Marketing role is the most valuable, but least understood role in all of marketing. Maybe all of business. So, knowing this, we decided to do something special earlier this year…something we had NEVER done before. Myself, Richard, and our current Head of Marketing, Matt Swan, decided to personally mentor a handful of select marketers through our own internal training process that we use to develop our own Heads of Marketing. The response was enormous. So enormous, in fact, the entire program sold out in just 36 hours……twice! And the requests to join have not stopped. So, due to popular demand, we have decided to re-open enrollment into the Head of Marketing Bootcamp.  We'll be releasing the new details shortly so keep an eye on your inbox, tomorrow, for more info and some other cool stuff :-) Talk more soon, Ryan Ryan Deiss Co-Founder & CEO DigitalMarketer   Sent to: {EMAIL} DigitalMarketer, 4330 Gaines Ranch Loop, 120, Austin, TX 78735, United States Know someone who’d like this email? [Forward it to a friend!]( Did someone forward this email to you? [Become a subscriber!]( Want to change what emails you get from us? [Manage your subscriptions]( Don't want future emails? [Unsubscribe](