Putting the FUN in marketing funnel

 Timely and tactical marketing ideas delivered to your inbox every Monday morning Issue #78 | March 29, 2021 [View this email in your browser.]( This week, we might have found one of the best email promo swipes we've seen in a while, courtesy of MeUndies. But what was so great about it wasn't just that it was a fun, unique way to send out a promotion. It was also a cross-channel campaign that leaned into the joke, humanizing the brand and drawing more attention to it. This is the kind of fun, joke-packed marketing campaign that [we've seen from the likes of BarkBox]( as well. And it works. These kinds of campaigns are huge for audience building by leaning on the virality of a good laugh. So here's your thought experiment for this week. What could a well-timed joke and a well-placed discount code do for you? SPONSORED Did you know that everyone's favorite day isn't Friday? It's payday. Trust us: We asked 3 people on Slack, and it was unanimous. But while payday is always fun and exciting, the system that helps make it all possible isn't—payroll. Payroll is complicated and the rules are always changing. For small businesses, payroll can be especially intimidating and time-consuming. So if you or your accounting team dread doing payroll, [check out this FREE guide]( and learn to streamline your payroll so you can spend less time bogged down and more time growing your business. INSIDE FIVE How to Get the Most From Evergreen Content "Every content team wants evergreen content, but few have the processes needed to make it happen." Short, ephemeral content is a thing of the past. The best way to actually maximize your content marketing time is to create lasting, evergreen content. But if you, like many content marketers, struggle with that, Animalz is the perfect guide to turn to. They are [hosting an upcoming webinar series in April]( all about creating, and making the most of, your perfect evergreen content Check it out if you want to learn proven ways to optimize your content for the long-term, and don't be surprised if you spot the DM content team in the audience. Related: [Create an Evergreen Pillar Post]( How to Help Your Lead Conversion Rate “This rate is often used as a way to indicate how successful your company is at attracting the right kind of audience and how well your website can turn visitors into leads.” All the leads in the world won't grow your business if you aren't converting them. So if you don't already know your lead conversion rate, you'll want to calculate that. Like, now. And then you'll want to check out [these tips on how to improve your lead conversion rate](. You may be surprised by what makes the biggest difference. Learn how changing your funnels, CTAs, or content might make a huge change on your conversion rates. Related: [Content for Lead Generation]( Learn to Write Better Bullets “One of the best ways to make sense of an idea—especially online—is not to dumb it down, it's to break it up into digestible chunks.” - Bullet points are one of the best ways to get your point across, particularly in marketing - But most people just aren't good at writing them - [Copyblogger has your back with this post]( - It covers how to write great bullets and different types of bullets you can use - Your readers won't be able to tear their eyes from the screen Related: [Write Like Hemingway]( Keep Your Marketing Practices "Light," or Else... "Put simply, dark patterns are tactics employed to get people to take an action they may not actually want to take or realize they are taking." Turns out, it's frowned upon to manipulate your audience into taking an action. The rise in "dark pattern" design is facing a growing legislative backlash, and for good reason. It's real shady. Making it hard to opt-out of something or lying about scarcity are just a few examples of dark patterns broken down [in this Digiday post](. The article explains that these kinds of manipulative designs are now banned in California. So you may want to shine a light on your marketing to make sure you're doing right by your customers (and avoiding a potential regulation nightmare). Related: [Don't Use These "Tricks"]( How to Sell on TikTok "Your TikTok profile acts as your eCommerce home page, so it's important to optimize your profile before you start selling." If you still think TikTok is just for teens and dance trends, have you even been paying attention? The social media app might just be the ticket to your best sales yet. Once you check out [this guide from Neil Patel]( for how to sell on the platform, you'll be well on your way to reaching a whole new audience, and making way more sales. Learn how to set up your account, how to sell your product, and how to track your success. Related: [TikTok Features and Trends]( FINAL THOUGHTS Remember all that talk about the value of online communities a few weeks ago? Turns out, when you don't devote the right resources to moderating and managing a community, [it might wind up on the cutting board](. See you next week! Share The Insider Newsletter And Earn Rewards! Step 1: Click the button below Step 2: Share Insider with friends Step 3: Earn Rewards Collect points and win cool swag and prizes... even the chance to visit DM headquarters in Austin, TX! Now that's winning, y'all! [Share Insider](  Digital Marketing Is Complicated. We Make It Easy. Whether you’re a founder, agency owner, or marketing professional, DigitalMarketer is here to help. Here’s how we make marketing easy: • [INSIDER]( is our free, weekly newsletter (and tool and template library). • [LAB]( is our premium community where you can access all our step-by-step marketing Playbooks as well as our on-demand Workshops. 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