Your origin story sells

 Timely and tactical marketing ideas delivered to your inbox every Monday morning Issue #77 | March 22, 2021 [View this email in your browser.]( If you're struggling with new ways to engage your customers, look no further than... Your past. Telling your customers your origin story may just be the secret lever you need to pull to build a better connection. See, people love stories. And you've had a great one in your back pocket this whole time. Why did you start your business? Are you carrying on a family legacy? What did you envision when you started your business? What challenges were you facing or did you face as a result of starting it? Take a look back into your business' history and tell your story, and you'll find your customers sticking around to get to the part at the end where they make a purchase.  BECOME A PAID TRAFFIC MASTER How do you get your message to people who know nothing about your business, and convert strangers into repeat customers—without breaking the bank? That's exactly what our Paid Traffic Mastery is all about. And we've got our Paid Traffic Mastery course [on sale for $95 for a limited time!]( Learn the secret strategies for driving quality traffic from top platforms like Facebook, Google, YouTube, & More! [Check it out here.](  INSIDE FIVE What Your Customers Want on Your Website “Whatever marketing you are doing, the first stop for most buyers is a visit to your website.” If you really want to draw in your customers, you need to make sure your website is giving them what they want. And [this post from HubSpot]( is going to tell you exactly what it is. Use these survey results to make sure your website has all of the necessary elements, and you'll be making conversions like you've never seen before. Related: [7-Second Homepage Test]( Disruptive Marketing Makes a Mark “Billie's new film generated more than 500,000 views and 10,000 shares on Instagram during the first 24 hours after its release.” Billie, a DTC razor brand, has a history of making a statement with their marketing. And [their recent product-free advertisement]( aired on International Women's Day, is no different. This move will likely only strengthen the brand's relationship with its customers. So as disruptive as it may feel, it won't be doing any damage to sales. Which begs the question: How is your brand disrupting the market? Related: [Disruptive Marketing]( Why People Click Away from Your Video “Ultimately, if viewers disengage with your YouTube videos, they'll click out of them before they end and find better content from another channel.” Watching to the end of a YouTube video is a huge factor in the success of that video. So if you're struggling to get your view times longer than the first minute or two, you may want to [check out this list of reasons]( why your viewers might be clicking away. Whether it's your content, its length, or a heavy-handed promotion, you'll want to get to the bottom of the problem, so you can keep your viewers watching and keep YouTube recommending. Related: [Create YouTube Content Calendar]( Where to Find Copywriting Inspiration "As a copywriter, this is a normal occurrence. My greatest asset for inspiration is the real world—billboards, magazines, labels, coffee shop conversations, you name it." Inspiration is everywhere. You just need to know where to look. [Jonah Malin has a few places for you to start.]( From ice cream labels to stand-up comedy acts, you may be surprised by the places you find that much-needed hook. Related: [Create Consistent Copy]( Make Your First Ecommerce Sale "Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business." Going from zero sales to one might be the hardest part of running an ecommerce business. But you don't have to resort to hawking your wares on the side of the road if you follow a few of [these tips from Neil Patel.]( You'll learn a few easy places to get started, and be on your way to selling out of stock in no time. Related: [Ecommerce Tracking in GA]( SPONSORED If you had to take a guess, what trends do you think will play a major role in ecommerce this year? We're talking trends that will shape the industry and impact your bottom line. There's no need to let your eyes glaze over as you stare off into space thinking about all the possibilities. Instead, [check out this infographic]( to learn the 11 ecommerce trends that will dominate in 2021 and beyond. We teamed up with SamCart and leveraged their experts and data from 10,000+ ecommerce websites to put together this definitive list. [Download the infographic now]( so you can put these 11 trends to work for your business, see what's on the ecommerce horizon, and avoid falling behind in the ever-changing world of ecommerce. FINAL THOUGHTS How would you like to sit across the table from Sir Richard Branson and glean business insights from him? Or from the Governator? And what if we told you to do just that, all you needed was a stable internet connection? We're excited to announce that the Business Lunch podcast has 2 powerhouse episodes coming up this week: - Sir Richard Branson on Monday, March 22 - Arnold Schwarzenegger on Wednesday, March 24 Take a listen on [Apple Podcasts]( or wherever you listen to podcasts. 🎧 Also, keep an eye (or an ear) out for next week when Sara Blakely and Marcus Lemonis will each have their own episode! Why the fuss? We're hitting the 250 episode marker, over 1.5 million downloads, and want to celebrate the fantastic community of entrepreneurs that make it so fun. In fact, host Roland Frasier is showing listeners some love with an Apple Giveaway. You can enter [here]( if you'd like to win AirPod Pros, a pair of AirPod Max Headphones, an iPad Air, or an iPhone 12 Mini. See you next week! Share The Insider Newsletter And Earn Rewards! Step 1: Click the button below Step 2: Share Insider with friends Step 3: Earn Rewards Collect points and win cool swag and prizes... even the chance to visit DM headquarters in Austin, TX! Now that's winning, y'all! [Share Insider](  Digital Marketing Is Complicated. We Make It Easy. Whether you’re a founder, agency owner, or marketing professional, DigitalMarketer is here to help. Here’s how we make marketing easy: • [INSIDER]( is our free, weekly newsletter (and tool and template library). • [LAB]( is our premium community where you can access all our step-by-step marketing Playbooks as well as our on-demand Workshops. It’s like “Netflix for marketers…” • [ELITE]( is our highest-level coaching program. This is for founders and marketing professionals who are serious about doubling their traffic, leads, and sales, and who desire more structure and accountability. • [CERTIFIED PARTNER]( is our licensing and certification program for marketing agencies and consultants. 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