Looking back to plan ahead

 Timely and tactical marketing ideas delivered to your inbox every Monday morning Issue #74 | March 1, 2021 [View this email in your browser.]( It's March again. As we stare at the one-year mark since most of us had our entire lives turned upside down, it's important to look back at what we've accomplished. And we're not talking about your quarantine glow-up or those new hobbies you picked up, put down, and picked up again. We're talking about what you have done with your business. How have you shifted to fit market changes? How have you shifted to fit your customers' new needs? What has your business struggled with, and what was a raging success? This one-year mark is the perfect time to figure out what worked, what didn't, and what you'll carry into the next year. Learn from your past and integrate that knowledge into your Q2 planning—which, in case you hadn't realized, is also rapidly approaching.  YOUR SEARCH IS JUST BEGINNING Imagine being there for your customers everywhere they go to answer their questions... solve their problems... and even just provide some peace of mind. Your SEO strategy can do that and MORE, but only when your site applies the art and science of search optimization. We've recently overhauled our [Search Marketing Mastery Certification]( to give you all new practical, engaging instruction so you can finally break through the challenges of: - On-Page SEO - Technical SEO - Off-Page SEO - Local SEO - Google's Algorithm Updates - And more! So while your search for the most comprehensive SEO Certification may be over, your ultimate search strategy is just beginning!  INSIDE FIVE How to Tackle Your Business Launch Fears "It's easy to share the wisdom and research on what causes fear. The question is: how do you address it? How can you deal with the fear of defeat when springing into a new business venture?" Starting something new is always scary. But that fear is magnified when you're starting a new business venture. There's just so much at stake. But [Joanna Henderson has a few tips on how to tackle those fears]( and squash them. In this post, you'll learn the most common fears and how to overcome them to help your business succeed. Related: [How Fear Can Help (or Hurt) You]( Why (and How) to Master the SEO Basics "With the right SEO strategy, you can change your website or online presence to give Google more of what it wants, and you can give your audience (customers, clients, whomever) more of what they want." SEO can sometimes feel incredibly overwhelming. But it's critical to the success of your business, particularly growing and nurturing your audience. [This comprehensive SEO guide]( will help you get started, and make sure you're on the right track to making Google and your customers happy. Related: [Keyword Research Tools]( How to Put on Better Webinars "Technical difficulties are a bummer. They interrupt the flow of the presentation and can be hard to recover from. One way to prevent them is by practicing beforehand." Webinars are only growing in popularity as a marketing channel. Use [this guide from HubSpot]( to make sure you are using the best webinar etiquette possible. Remember, you want to stand out from the crowd, but not for the wrong reasons. Learn how to best prepare, how to make sure it runs hiccup-free, and what to do when all's said and done. Related: [Reviews of Top Webinar Hosting Services]( How to Build a B2B Influencer Strategy "In most cases, people associate this type of marketing with B2C sales... In reality, influencer marketing works for B2B too, and SaaS companies have been successfully using it over the past years." Even if you are selling to other businesses, influencer marketing can be the leg up you needed to better reach your target audience. [This Signum post breaks down why you should have an influencer marketing strategy]( as a B2B company, and how to create one. All you have to do is find the right influencer for your business, and nail your perfect KPIs, and you'll be on your way to growing your audience. Related: [Influencer Marketing is All About Relationships]( Are Blogs Dead?"A 2020 HubSpot study found that 60% of people read a blog at least once a week. So, blogs won't be out of marketers' toolbox anytime soon." Turns out, blogs are not even close to dead. They are still a hugely viable and valuable marketing strategy. And [this HubSpot post breaks down why blogs are still so important]( and how you should be utilizing them. You'll get the latest stats on blogs and how they compare to other marketing channels. Related: [5 Types of Effective Blog Posts]( IT'S PAYDAY (NOW WITH LESS HASSLE) The universal truth to owning a business is this—you've got to pay your staff. And a shoddy payroll system makes that way more painful than it should be. That's why we teamed up with our friends at Exigo to bring you a [FREE guide]( to streamline your payroll. As a small business, you have sooooo much else on your plate (trust us, we've been there). [Download this free guide now]( and you'll get 10 tips to simplify your payroll. You'll even learn some best practices to avoid costly mistakes and IRS audits—because nobody wants to make a payday even more expensive. FINAL THOUGHTS As you build out your next quarter's plan, fill it with all those great tactics and strategies you've tried and proved over the last year. You know they work, now make them work for you again. No matter how crazy, painful, and even devastating the last 12 months have been, remember that you've made it this far. You have the tools to make it through whatever the rest of 2021 throws at us. See you next week! Share The Insider Newsletter And Earn Rewards! Step 1: Click the button below Step 2: Share Insider with friends Step 3: Earn Rewards Collect points and win cool swag and prizes... even the chance to visit DM headquarters in Austin, TX! Now that's winning, y'all! [Share Insider](  Digital Marketing Is Complicated. We Make It Easy. Whether you’re a founder, agency owner, or marketing professional, DigitalMarketer is here to help. Here’s how we make marketing easy: • [INSIDER]( is our free, weekly newsletter (and tool and template library). • [LAB]( is our premium community where you can access all our step-by-step marketing Playbooks as well as our on-demand Workshops. It’s like "Netflix for marketers…" • [ELITE]( is our highest-level coaching program. 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