A New Cookie, How Businesses Grow, & Black History Month

 Timely and tactical marketing ideas delivered to your inbox every Monday morning Issue #71 | February 8, 2020 Let's talk about mindset. This is one of the most important pieces to running and growing a business, but it's probably the least talked about. No one ever said building a business would be easy, and sometimes it can be hard to remember why you started. So let us give you a little reminder: most things worth doing are hard. Where you're at with your business may not be easy, but it will be worth it. CHALLENGE YOURSELF Follow a few marketers on social media and you’re likely to see that 1 word is starting to dominate your feeds: Challenge. Literally, any industry, any niche, at any price point can use the Challenge model. Whether you’re offering services like... - Business coaching - Home organization - Music lessons - Writing and publishing Your Challenge is waiting to be uncovered and put to use to get you sales! Get your virtual front row seat, hosted by the guy who showed us how to craft a winning Challenge that attracts new leads, overcomes objections, and transforms cold traffic into red hot fans of your product. [Sign up and challenge yourself with Pedro's workshop! »](  INSIDE FIVE Why Google’s "New Cookie" is Under Scrutiny "Google’s decision to disable the third-party cookie has been referenced as examples of anti-competitive behavior in recent antitrust suits against the company, too." While marketers everywhere have been trying to figure out how to navigate the upcoming elimination of the third-party cookie, legislators have been dealing with a different side to the issue. Antitrust lawsuits. Digiday breaks down the issue and what [suits Google is facing](. As for how this will affect the future of our audience tracking, well that’s still cooking up. Related: [Google’s Replacement for the Cookie in Chrome]( Why Speaker Proposals Alone Won’t Create Diverse Events"This process nets hundreds of proposals—and our selection committee happily reads every one that comes in. But the speaker search process doesn’t stop there." It’s easy to say you want to put on more diverse events, but it’s far more difficult to actually do it. That’s why we loved this Content Marketing Institute article all about their move to [create a more diverse Content Marketing World](. Read about how they have searched for speakers in the past, why it didn’t work as well as they had hoped, and what they are doing now to push even further. Related: [How to Improve Diversity at Conferences]( How Businesses Actually Grow (or Decay)"You may have a great business idea, but through a lack of execution, missing the market, or simply not knowing how to market, you fall short." Every business goes through its own version of a lifecycle. And they will all reach one critical point where they will either fail or flourish. Ryan Deiss calls this the Scalable Lifecycle, and [this blog post breaks down each step]( and how to make sure you don’t end up on the downwards spiral or doom. Related: [Creating Your Perfect Growth Plan]( The Best SEO Plugins for WordPress "With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze." If you run your website or blog through WordPress, you need to check out this article by Neil Patel. He lists the 7 best plugins that will [make sure your SEO is on point](. Learn which one might be the best for you, and why it’s so important to make sure SEO is integrated into your site from the start. Related: [Why WordPress is the Best for SEOs]( Why is Your Organic Traffic Tanking?"Knowing that there’s an update going on will help you understand whether it is anything that even needs an immediate fix. If there’s a global update going on, you will need to give it some time." If your organic numbers are going down, it’s not the time to panic. It’s the time to read through this post by Ann Smarty all about figuring out [why those numbers are dipping]( and what to do about it. You’ll learn what to check for and how, without losing your mind worrying about your rankings. Related: [Tools to Improve Your Content Strategy]( BLACK HISTORY MONTH All month long, DM Insider will be celebrating Black entrepreneurship by highlighting our favorite content contributions from Black business owners. We’re grateful for continued opportunities to share our platforms with community members of color who voice unique perspectives, while sharing their stories, experiences, and strategies for success. We hope learning from these industry leaders will strengthen your business in all the most essential ways! This week we're focusing on building the right mindset with tools like LinkedIn. Below you'll find our top recommendations that will help you make the right moves (and also lift your spirits). Enjoy! ['Rise and Grind' with Daymond John »]( [Boom ROASTED with Marcus Murphy »]( [Critical Lessons for Entrepreneurs with Nicole Walters »](  A FINAL THOUGHT There are multiple reasons why your business isn't scaling the way you want it to: inconsistent communication, misaligned strategies, or mismanagement of money. The list goes on and on. Fortunately, these are areas of opportunity for you and your business! Sit down and strategize on how to propel your business forward by simplifying and focusing on one thing at a time. Just remember to keep a positive mindset and know that once one area of the business starts working correctly, everything will become infinitely easier. Happy implementing! Share The Insider Newsletter And Earn Rewards! Step 1: Click the button below Step 2: Share Insider with friends Step 3: Earn Rewards Collect points and win cool swag and prizes... even the chance to visit DM headquarters in Austin, TX! Now that's winning, y'all! [Share Insider](  Digital Marketing Is Complicated. We Make It Easy. Whether you’re a founder, agency owner, or marketing professional, DigitalMarketer is here to help. Here’s how we make marketing easy: • [INSIDER]( is our free, weekly newsletter (and tool and template library). • [LAB]( is our premium community where you can access all our step-by-step marketing Playbooks as well as our on-demand Workshops. It’s like "Netflix for marketers…" • [ELITE]( is our highest-level coaching program. This is for founders and marketing professionals who are serious about doubling their traffic, leads, and sales, and who desire more structure and accountability. • [CERTIFIED PARTNER]( is our licensing and certification program for marketing agencies and consultants. If you want to tools and frameworks to attract and serve more clients, then this program is for you. • Want custom training for your entire team? [We can do that, too.]( Was this email forwarded to you? Click [here]( to get your own copy.    Sent to: {EMAIL} [Unsubscribe]( DigitalMarketer, 4330 Gaines Ranch Loop, 120, Austin, TX 78735, United States