How to hire, Track conversions, & Stay focused in February

 Timely and tactical marketing ideas delivered to your inbox every Monday morning Issue #70 | February 1, 2020 Welcome to February! It only took 700 years to get here, but we’re glad you made it! Our good pal Ryan Deiss recently said, "Goal-setting in late December or early January is like grocery shopping when you’re hungry." Ever bought Lunchables when you were ravenous and thought it was a great decision until you woke up the next morning? (Just us?) That’s how goal setting can feel when you perhaps go a little too far on lofty goals in December, only to find out you’re in over your head come January. It’s all about baby steps! So take a baby step back and think about what you wanted to accomplish in January. If you were suffering from a case of shiny object syndrome or even "the new year will be different" dementia it’s okay! We’ve all been there… and that’s why we’re HERE. Look at what you wanted to achieve and break down those goals into smaller steps… now break them down again. One foot at a time, marketers. NOW THAT'S NEWS There's a reason why you're seeing email newsletters taking off: Because they work! Sure, email may be old-school. It may even seem boring to you. But that’s only because it’s not a shiny new object. Need we remind you that email is a personal AND business channel that people all over the world use every day? It's also STILL the highest-ROI marketing channel anywhere. That’s why if you want to grow your business in 2021(and beyond), take it from us and double down on your email marketing with a newsletter your customers can't wait to read. Need help? [Go here to start your Email Newsletter today.](  INSIDE FIVE How 2 Experts Would Optimize Your Landing Page "Kyle kicked off the process by doing a competitive analysis of websites, ads, and landing pages to see what kind of voice other companies use in their marketing language." All the tips and tricks in the world will never compare to having experts actually look at your landing page. And this [optimization experiment from Unbounce]( is as close as you can get if you are short on a few experts. Read how 2 experts would change one landing page to increase conversions, with tips on voice, testing, and product positioning. Related: [4 Make-or-Break Landing Page Elements]( Hire Better Employees With These Interview Questions"What you are looking for are signs that show their competence, to think beyond themselves, to be able to realize the responsibilities that come with owning a business, and much more." Finding the right fit for an open hire position is all about asking the right questions. But after a dozen or more interviews, you’ve asked (and answered) them all. [Luckily MarketTap has your back with these 20 unique interview questions.]( Not only will you get a break from the worn out list you’ve been using, but you might just learn something that shows you exactly who you need to hire. Related: [Hone Your Hiring Process with These Tips]( Your Guide to Discord"Once solely a tool for dedicated gamers, it is now a popular base for a diverse range of groups, including influencers and hobbyists." Discord is no longer just a space for gamer groups. [Neil Patel has broken down how marketers can (and should) take advantage of the platform]( for community and outreach. You’ll learn how Discord works, how to build one for your business, how to foster engagement on the platform, and more. Related: [Is an Online Community Right for You?]( How to Track Conversions with Attribution Window "When someone clicks on your ad for the first time it doesn’t mean that they’ll instantly convert. Usually, it’s just the start of a journey that can last for days, weeks, sometimes even a month." Knowing you got a conversion is great, but knowing how and why you got that conversion is even better. With [these tips from Top Growth Marketing on how to use Facebook’s Attribution Window]( you’ll learn just how your customers got to the buying stage. And armed with that information, you’ll be able to replicate it again and again. Related: [How to Cut Cost-per-Conversion]( Why Budweiser Dropped Its Super Bowl Ad Spot"Breaking a 37-year streak makes Budweiser one of the most prominent marketers to skip the Super Bowl this year amid concerns about how the pandemic will affect the big game and the larger marketing world" Instead of it’s usual over-the-top, expensive ad during the Super Bowl, beverage giant Budweiser will instead be supporting COVID-19 vaccine and prevention efforts. [Marketing Dive breaks down the implications of this major move]( and what we regular marketers can learn from it. Related: [Super Bowl Advertisers Bowing Out]( A FINAL THOUGHT So what are you going to do to continue on the right trajectory for February? Keep in mind our favorite phrase at DigitalMarketer: Done beats perfect. That campaign you’re thinking of launching? Push send. That platform you’re scared to test out? What’s the worst that can happen? There's no reason to hesitate—if you trip and fall, we’re here to dust you off and send you on your way again. Let’s make February the month where we get sh*t done! Are you with us? Share The Insider Newsletter And Earn Rewards! Step 1: Click the button below Step 2: Share Insider with friends Step 3: Earn Rewards Collect points and win cool swag and prizes... even the chance to visit DM headquarters in Austin, TX! Now that's winning, y'all! [Share Insider](  Digital Marketing Is Complicated. We Make It Easy. Whether you’re a founder, agency owner, or marketing professional, DigitalMarketer is here to help. 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