Get Certified, Clubhouse Explained, and Your Guide to Scaling

 Timely and tactical marketing ideas delivered to your inbox every Monday morning Issue #67 | January 11, 2020 The new year is officially in full swing. This is your reminder to keep going. Did you know that 80% of New Year's resolutions fail by the start of February? Don't let that be you. We're coming up on the second week of 2021... what are you doing to keep your goals in place? We know it's hard, but now's not the time to get distracted. Start off on the right foot, so you can set the tone for the rest of the year! Need a push? Think about getting certified! GET CERTIFIED One of the best ways to boost the visibility of your business is through compelling sales copy that connects with your audience. So if you want to make 2021 the year you finally boost your ad clicks, email opens, and (most importantly) your conversions, you gotta master copywriting. [Get certified as a Direct Response Copywriting Specialist]( (i.e. someone who writes words that sell) for just $95 right now. Because having the skills to write words that catch your customers’ attention and get them to take action can NOT be faked. [Get your DigitalMarketer Copywriting Certification]( and start writing compelling sales copy that turns your words into dollars in your pocket.  INSIDE FIVE Why Google’s SMITH Algorithm is Better Than BERT "...it is able to understand passages within documents in the same way BERT understands words and sentences, which enables the algorithm to understand longer documents." Google has always been extra secretive about what algorithms they use and how they work, much to the chagrin of SEOs everywhere. But [the folks at Search Engine Journal gave us the inside scoop on a recent research paper]( that breaks down the Google SMITH algorithm. Turns out, this one is even better than BERT at recognizing and ranking long-form content. Related: [Crafting Your BERT Game Plan]( How to Find and Add Nofollow Links to Your Site "the blogger can add a nofollow attribute to the comment section to tell Google, ‘Hey, any link included here isn't associated with me and I don’t vouch for it.’" One of the biggest factors in your Google ranking is the quality of your links—both internal and external. So there might be times when you don’t want Google to factor a specific link into your reputation. That’s when [this HubSpot post on nofollow links]( will come in handy. You’ll find a breakdown of when and why you might want to use nofollows, as well as how to create them. Related: [The Most Important SEO Metrics to Track]( How to Get Your Head in the Marketing Game "Not only should you expect failure, you should embrace it as a sign you’re heading the right way on your course towards success." Online marketing is tough at the best of times. And it can be easy to let your failures and faults bog you down to the point of quitting. But [Sarah Rosin’s post lays out 7 tips for building a positive mindset]( so you can shape your success as a marketer. You’ll learn why failing might not be as bad as you thought and how trusting your gut can take you far. Related: [Rethinking the 3 Ps of Business]( The Who, What, When, Where, and Why of Clubhouse "...everyone seemed to be talking about Clubhouse. It now has a million users within months despite being invite-only and not yet opened out for Android users." Clubhouse, a brand-new, chat-based social media app still in the early stages of growth, has taken the marketing world by storm. And for those of you who still don’t know what it is or how it works (don’t worry, you aren’t alone), [Yaagneshwaran Ganesh has broken down what makes Clubhouse so popular]( how it is being used. Related: [Use Niche Social Media Holidays to Stand Out]( NEW Update to Facebook Pages Design, Plus New Features "It’s no longer possible for users to see how many likes a page has received, they will see the total number of followers instead." If you have a business Facebook Page, [this post from Search Engine Journal on the updates to Facebook Pages]( is for you. The post breaks down what you need to know about the new redesign, as well as 5 new features Facebook has added for Pages users. Related: [What to Know About the iOS 14 Update]( YOUR GUIDE TO SCALE Anyone else want to scale their ecommerce business in 2021? If you answered duhhh or hell yes, we have a FREE booklet to help you do just that. [Download it now]( to get the 5 pillars every ecommerce business needs to scale profitably. While scaling isn’t a one-size-fits-all endeavor, there are universal pillars every ecommerce business needs to follow. Because if you try to scale before you make sure all of these pillars are in place, you’ll end up losing money (and causing yourself way more headaches) in the long run. So, if your ecommerce brand is established and taking business, but you’re struggling to get it to scale, chances are you’re missing 1 of these 5 pillars. [Use this free guide]( insight from our friends at DimNiko Agency—to help you overcome what’s keeping you from scaling your business to bigger and better heights! A FINAL THOUGHT Remember it's consistency that's going to allow you to achieve your goals. That new strategy you're trying. That design you're testing. That data you're tracking. You decided on these initiatives for a reason. Don't get distracted by "Shiny Object Syndrome." Keep your eye on the prize and make 2021 the best year for your business yet. Share The Insider Newsletter And Earn Rewards! Step 1: Click the button below Step 2: Share Insider with friends Step 3: Earn Rewards Collect points and win cool swag and prizes... even the chance to visit DM headquarters in Austin, TX! Now that's winning, y'all! [Share Insider](  Digital Marketing Is Complicated. We Make It Easy. Whether you’re a founder, agency owner, or marketing professional, DigitalMarketer is here to help. Here’s how we make marketing easy: • [INSIDER]( is our free, weekly newsletter (and tool and template library). • [LAB]( is our premium community where you can access all our step-by-step marketing Playbooks as well as our on-demand Workshops. It’s like "Netflix for marketers…" • [ELITE]( is our highest-level coaching program. This is for founders and marketing professionals who are serious about doubling their traffic, leads, and sales, and who desire more structure and accountability. • [CERTIFIED PARTNER]( is our licensing and certification program for marketing agencies and consultants. 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