Insider #62: Smile, You're On Camera

 Timely and tactical marketing ideas delivered to your inbox every Monday morning Issue #62 | December 7, 2020 We have to say, it's been pretty nice kickin' it in slippers all day while we work from home. But along with all the niceties, it's probably safe to say we've also experienced the extreme boredom that comes with staring at Zoom all day (in fact, we have a whole new understanding of dogs getting the zoomies now). The good news is that we found a way around the torture that can be virtual meetings. [T&C360i is fully interactive]( meaning you'll get to be on camera with our speakers, while also consuming extremely valuable content. It's coming up in just 1 week, if you hadn't heard yet, so throw on your "work mullet" (business on the top, jammies on the bottom) and get ready for the perfect pre-holiday treat! 🍬 INSIDE FIVE Trend Predictions from Marketing Experts "Smart businesses will understand that being transparent, authentic, and even vulnerable is smart marketing in 2021." Predictions come 'round every year, and honestly, we know it's usually the same ole list of things to focus on (video, voice search, ad cost). But this year, with everything being very... 2020, we found this [list of predictions from a variety of social media experts]( to be more than helpful. Our favorite? Facebook Ad creative is favoring positivity, according to Tara Zirker, founder of Successful Ads Club. And we can't think of a better way to dive into 2021 more than increasing positivity on the biggest social platform. Related: [16 Tools to Make Your a Better Social Media Marketer]( Improve Email Open Rates in 10 Simple Steps "It's crucial to keep in mind that short emails will perform much better than super long emails." Keeping a clean list and always providing subscribers with brilliant content is easier said than done. Fortunately, [the suggestions in this list are quick to implement]( but will allow you to see a big impact. To sweeten the deal, The Email School also included tools and resources to help you along the way. It's truly never too early to start your spring cleaning when it comes to your subscribers, and there's no better time to improve your deliverability than right before the holidays. Related: [What's Working Now with Cold Email]( A Guide for Last-Minute Planners "People are being selective with how they choose to spend their money — and it’s something consumers are looking at more than ever in 2020." For as great as the holidays are, they can also be a bit… stressful. That’s true for families, but it’s especially true for business owners. The holidays are a great opportunity for you to generate a lot of success for your business, but it’s not possible without a good social media presence. It takes extensive planning, thought-out messaging, digital storefronts, and occasionally partnerships. [Holiday business planning]( is a lot to keep up with, but it’s definitely worth your time and effort. You, your customers, and your business will appreciate it later. Related: [Make Sure Your Social Media Posts Stand Out in 2021]( The Content Marketing Benchmark Report "All content teams, whether a team of one or a team of teams pushing out content every day, are asking the same question—how am I doing?" We'll be the first to say that it can sometimes be tough to show the value of content. But fortunately, the practitioners at Animalz sifted through 150,000,000 pageviews from different SaaS companies so all the [content marketers out there know how to modify their strategies for the new year](. There's a lot to dig through, but basically it all boils down to content and organic search maintaining their value throughout the pandemic and double-checking you have relevant next-steps in place for your customers. Related: [The Future of Content Marketing and How to Adapt]( Do Some Social Good "Unlock a better future for your customers, your business and the world." Sometimes, Facebook does some good. In fact, maybe some Social Good. Facebook has [launched a site]( to resources and tools that will help your business "advance" your social impact](. The site says it can help create meaningful change in three main ways, building a community for a cause, amplifying your brand and impact, and showing up when and where it matters. Let’s be honest, 2020 has been the year of fighting for causes and holding people accountable for their social impacts. Facebook couldn’t have chosen a better time to release this. Related: [6 Ways to Do Good as a Business]( SWIPE FILE Ever notice that creating written content for your clients is… challenging? One might even say, frickin’ stressful and hard. If you’ve ever thought to yourself, "There’s got to be a better way!" then cue the cheesy infomercial music, because there is! We teamed up with our friends at Verblio—which helps businesses create custom content by connecting them with writers who understand their business—to bring you a [FREE downloadable guide]( and it just may change how you approach content creation. In the guidebook, you’ll get 5 steps that will help make your client’s content creation easy and seamless. A process that all agencies can start using today, no matter their size or industry. A FINAL THOUGHT With only a few weeks left of the year, we think we're all well-equipped to conquer 2021—what else could possibly go wrong, right? 😉 But despite our confidence, it's always good to feel (at least a little) prepared. That's why we actually brought in some of the biggest speakers we could find to guide us into the new year at T&C360i. These are people like Mari Smith and Billy Gene Shaw who know what it takes to make a business thrive and succeed! And that's all any of us want, right? [Check out more speakers coming to T&C360i here](. Share The Insider Newsletter And Earn Rewards! Step 1: Click the button below Step 2: Share Insider with friends Step 3: Earn Rewards Collect points and win cool swag and prizes... even the chance to visit DM headquarters in Austin, TX! Now that's winning, y'all! [Share Insider](  Digital Marketing Is Complicated. We Make It Easy. Whether you’re a founder, agency owner, or marketing professional, DigitalMarketer is here to help. Here’s how we make marketing easy: • [INSIDER]( is our free, weekly newsletter (and tool and template library). • [LAB]( is our premium community where you can access all our step-by-step marketing Playbooks as well as our on-demand Workshops. It’s like "Netflix for marketers…" • [ELITE]( is our highest-level coaching program. 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