Criteo is exploring a services layer for Privacy Sandbox

It seeks to tap open web legacy to bridge third parties’ knowledge gaps as Google sticks to its cookieless deadline. March 12, 2024 [PRESENTED BY]( [Criteo is exploring a services layer for Privacy Sandbox]( To all the befuddled ad tech vendors scratching their heads over the hefty tech and financial requirements for Google's dicey cookie alternatives — fret not. [Criteo’s got you.]( Additional coverage: - Data from Boostr's Q4 2023 Media Ad Sales Trends Report reveals that while Q4 wasn't overlooked by advertisers, [it was hardly a banner quarter](. - Adelaide is [rolling out a new planning tool and dashboard]( called Flight Control that’s surprisingly being adopted across a wide array of media agencies, programmatic vendors and other ad-tech firms. - With no e-commerce point-of-sale, Farmer's Fridge's director of marketing is [tasked with thinking outside the box](. - TikTok is facing another potential ban, which could see marketers move ad dollars dedicated to TikTok elsewhere, with Instagram and YouTube Shorts expected to be the winners of said dollars in the event of a ban. [More in this Digiday+ Marketing Briefing.]( Other things to know about - There are only 9 spots left to attend the [Digiday Publishing Summit]( happening in Vail from March 25-27. Secure your pass to network with leaders from CBS, Disney and many more. - Brands like AriZona Beverage Co. [regularly optimize their targeting]( to send fewer, more relevant campaigns. Sponsored by Klaviyo. - Interoperability is crucial to post-cookie data success for publishers and advertisers, as collaborative strategies are the way forward. However, another challenge is in [defining interoperability in the first place](. Sponsored by Optable. Top Stories Ivy Liu [Life Beyond the Cookie]( [Criteo is exploring a services layer for Privacy SandboxÂ]( It seeks to tap open web legacy to bridge third parties’ knowledge gaps as Google sticks to its cookieless deadline. howdy! [Beyond Ads]( [Q4’s stasis provided a launchpad for publishers’ Q1 advertising businessesÂ]( Data from Boostr’s Q4 2023 Media Ad Sales Trends Report reveals that while Q4 wasn’t overlooked by advertisers, it was hardly a banner quarter. [Sponsored by Bango]( [What consumers want from their subscriptions in 2024]( Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy. Advertisement howdy! [Evolving Agencies]( [Attention firm Adelaide penetrates holding company media agencies with new tool]( Adelaide is rolling out a new planning tool and dashboard called Flight Control that’s surprisingly being adopted across a wide array of media agencies, programmatic vendors and other ad-tech firms. [Sponsored by Yieldmo]( [The five elements advertisers need to deliver the best format experience]( Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. howdy! [Marketing on Platforms]( ['There's no e-commerce point-of-sale': Farmer's Fridge's marketing director Liz Mella hones in on non-traditional tactics]( With no e-commerce point-of-sale, Farmer’s Fridge’s director of marketing is tasked with thinking outside the box. Advertisement [Sponsored by Acxiom]( [How marketers are maximizing campaign impact with new data strategies]( Before cookies disappear for good, advertisers are confronting risks and misconceptions as they adjust data strategies. In a post-cookie world, they need multiple types of data but often think first-party data alone is sufficient. howdy! [Brands in Culture]( [Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators]( For creators whose primary audience is on TikTok, that could put those creators in a difficult position, as brands may choose to move dollars to creators who have bigger audiences on the other platforms. howdy! [Marketing on Platforms]( [Why marketers are not deterred by TikTok's uncertain future]( TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](