Reddit looks to build out sales efforts, ad offerings ahead of IPO

Going public heightens the urgency to satisfy shareholder expectations, compounding the pressure for revenue growth and expansion. March 06, 2024 [PRESENTED BY]( [Reddit looks to build out sales efforts, ad offerings ahead of IPO]( Going public heightens the urgency to satisfy shareholder expectations, [compounding the pressure for revenue growth and expansion](. Additional coverage: - Made-for-advertising or made-for-arbitrage? [An oral history of the topic.]( - [This week’s DIgiday+ Future of TV Briefing]( looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the business. - Stagwell agency Gale, Vox Media and dairy brand MilkPEP this week [inked a multi-million dollar media partnership]( focused on spotlighting female athletes. - ICYMI: Our most-read story last month: [With ‘Charlie,’ Pfizer is building a new generative AI platform for pharma marketing]( Other things to know about - Join us for the [Digiday Programmatic Marketing Summit]( from May 15-17 in Palm Springs to connect with programmatic leaders from HP, OMD and more. - Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. [Download this new report]( for more insights on the subscription economy. Sponsored by Bango. - Interoperability is crucial to post-cookie data success for publishers and advertisers, as collaborative strategies are the way forward. However, another challenge is in [defining interoperability in the first place](. Sponsored by Optable. Top Stories Ivy Liu [Marketing on Platforms]( [Reddit looks to build out sales efforts, ad offerings ahead of IPO]( Going public heightens the urgency to satisfy shareholder expectations, compounding the pressure for revenue growth and expansion. howdy! [Beyond Ads]( [‘MFA should stand for made-for-arbitrage’: An oral history of the murky made-for-advertising crusade]( Made-for-advertising or made-for-arbitrage? [Sponsored by Digital Turbine]( [How attention is unlocking privacy-safe targeting for advertisers]( Targeting attention requires a top-to-bottom effort by brands and agencies. Advertisement howdy! [Business of TV]( [Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023]( This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the business. [Sponsored by Acxiom]( [Guide: Why too many variables can cause marketers’ targeting strategies to fail]( If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on driving brand relevancy. howdy! [Strategizing for the Future]( [Vox Media, MilkPEP and Gale ink multi-million dollar media partnership to increase women’s representation in sports]( Stagwell agency Gale, Vox Media and dairy brand MilkPEP this week inked a multi-million dollar media partnership focused on spotlighting female athletes. Advertisement [Sponsored by Yieldmo]( [The five elements advertisers need to deliver the best format experience]( Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. howdy! [Audio Anywhere]( [Why podcast companies are investing in AI-generated podcast translations despite questionable quality]( While podcast networks like iHeartMedia, Spotify and PodcastOne have publicly announced plans to debut AI-generated audio translations, few have gone live yet. howdy! [Life Beyond the Cookie]( [Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge]( This shift has been brewing for quite some time — to be precise, since about four years ago, when Google first voiced concerns about third-party cookies in its browser. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](