Ad tech's multi million-dollar quandary: Balancing budgets amid Google's Sandbox Uncertainty

With companies diverting resources to adapt to the sandbox, there’s less room for innovation within their own technologies. March 04, 2024 [PRESENTED BY]( [Ad tech's multi million-dollar quandary: Balancing budgets amid Google's Sandbox Uncertainty]( With companies diverting resources to adapt to Google's Sandbox, [there's less room for innovation]( within their own technologies. Additional coverage: - OpenAI's custom GPTs and GPT Store could offer a potential new platform for publishers to drive referral traffic. [We break them down in this explainer video.]( - As the fallout from Google's third-party cookie deprecation continues, [agency executives expect to see compounding effects]( on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads. - With the influencer marketing business getting more competitive, agencies are testing trends from AI avatars to social commerce in order to find new ways to grow. [More in this Digiday+ Media Buying Briefing.]( - Between Meta's two platforms, [Instagram is the clear winner when it comes to marketing spend]( — and that's because it drives conversions and branding in a big way. - OpenAI and other companies in the generative AI space continue to develop and debut innovations at a rapid pace. But all that AI fervor is also [generating a bevy of new legal battles](. Other things to know about - Time is running out to attend the [Digiday Publishing Summit](. Join us March 25-27 in Vail to connect with leaders from Forbes, Paramount and many more. - Marketers are using AI for last-mile optimization to deliver the best format experience for a creative every time — ensuring the hard work put into crafting the campaign messaging, targeting and more [reaches consumers in the best manner possible](. Sponsored by Yieldmo. - As the world shifts to a digital-first — and digital-only — mindset, some long-established brands are still playing catch up, [fine-tuning strategies and data collaboration investments](. Sponsored by Optable. Top Stories [Life Beyond the Cookie]( [Ad tech's multi million-dollar quandary: Balancing budgets amid Google's Sandbox Uncertainty]( With companies diverting resources to adapt to the sandbox, there’s less room for innovation within their own technologies. howdy! [Publishing in the Platform Era]( [WTF are OpenAI's custom GPTs?]( OpenAI’s custom GPTs and GPT Store could proffer a potential new platform for publishers to drive referral traffic. [Sponsored by Digital Turbine]( [Why advertisers are addressing attention first to optimize privacy-friendly targeting]( In the privacy era, finding the right audience is a persistent challenge for advertisers — but it’s only half the battle. If an ideal consumer ignores an ad, the result is the same as putting an ad in front of the wrong person entirely: wasted ad spending. Advertisement howdy! [Life Beyond the Cookie]( ['It's going to make our jobs harder': Effects of Google's third-party cookie fallout compound for marketers]( As the fallout from Google continues, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads. [Sponsored by Klaviyo]( [Brands like Dagne Dover are tapping into new channels to grow revenue]( After building an effective email marketing strategy, Dagne Dover turned to SMS to drive message reinforcement and cross-channel conversions. howdy! [The Creator Economy]( [Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content]( With the influencer marketing business getting more competitive, agencies are testing trends from AI avatars to social commerce in order to find new ways to grow. Advertisement [Sponsored by Bango]( [What consumers want from their subscriptions in 2024]( Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy. howdy! [Marketing on Platforms]( [Digiday+ Research deep dive: Brands are still on Facebook, but they're spending a lot more on Instagram]( Between Meta’s two platforms, Instagram is the clear winner when it comes to marketing spend — and that’s because it drives conversions and branding in a big way. howdy! [Generative AI]( [AI Briefing: Elon Musk and Sam Altman battle over OpenAI's mission]( Legal pressure on AI companies illustrates the myriad challenges for companies that want to use or build generative AI tools. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](