A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme

Whether it's the latest on the evolution of AI or breaking down client spending, Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features. Recently, members have had access to exclusive research revealing [a definitive ranking of brands’ and agencies’ marketing channels](. Get a taste of this exclusive content below and [subscribe]( for full access to all original research, pitch decks, weekly briefings, reports and guides, member events and much more. [SUBSCRIBE]( [Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme]( [By Julia Tabisz,](deputy managing editor [Social media can be like the wild west of marketing, with the constant changes (algorithms, anyone?) and increasing fragmentation, among other issues. But for brand and agency marketers, social media holds the top spot by far when it comes to spending and confidence that the channel drives marketing success.]( [This is according to a Digiday+ Research survey of over 100 brand, retailer and agency professionals.]( [Digiday’s survey found that, overall, social media is the top marketing channel among brands, retailers and agency clients — by a wide margin. Almost all brand and retailer respondents (98%) said their companies currently use social media as a marketing channel, and 94% of agency respondents said their clients use social media marketing.]( [Display advertising came in behind social media, but it still put up impressive numbers in terms of how many marketers are using the channel, especially brand marketers.]( [READ MORE]( Recent Member Exclusives [Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’]( [READ MORE]( [Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month]( [READ MORE]( [Media Briefing: Publishers say Q1 is ‘off like a rocket’ after a lousy 2023]( [READ MORE]( [Share]( [Tweet]( [Share]( [Forward]( Digiday Media 462 7th Ave Office 06-01 New York, NY 10018 You received this email because you're signed up to receive email from Digiday. Unsubscribing will remove you from ALL Digiday email. [Preferences]( | [Unsubscribe](