Investment is (slowly) trickling back into ad tech

Investors want to profit from life after the cookie. February 29, 2024 [Investment is (slowly) trickling back into ad tech]( After a comparatively quiet two years, [investors appear to have regained their appetite for ad tech]( in terms of early-stage investments, as sources also predict grander-scale mergers and acquisitions in late 2024. Additional coverage: - [In this Digiday+ Media Briefing:]( an analysis of four publishers’ Q4 and full-year 2023 earnings. - Quaker’s global team has been working on “elevating the positioning and the storytelling” of the brand, in an ['iterative' approach to make its advertising work globally and locally](. - Audio agency Ad Results Media this week launched an audio buying offering to [increase programmatic access to streaming and audio advertising](. - [Co-production is a key aspect of Blast’s esports strategy]( because it means both partners are invested in keeping “Rainbow Six” esports healthy in the long run, even if their key performance indicators for the collaboration might be different. - [This week’s Digiday+ Research Briefing]( examines how Walmart’s impending acquisition of Vizio will bolster its Walmart Connect retail media offering, how agencies’ use of AI will be a hot topic at next week’s Media Buying Summit in Nashville, and how advertisers continue to be impacted by layoffs at Meta. Have opinions on DSPs? [Take this short five-question survey.]( Other things to know about - The [Digiday Technology Awards]( are your chance to gain recognition as the best in tech and join an exclusive list of past winners including Adobe, Salesforce, Twitch and more. - Marketers are using AI for last-mile optimization to deliver the best format experience for a creative every time — ensuring the hard work put into crafting the campaign messaging, targeting and more [reaches consumers in the best manner possible](. Sponsored by Yieldmo. - After building an effective email marketing strategy, Dagne Dover turned to SMS to [drive message reinforcement and cross-channel conversions](. Sponsored by Klaviyo. Top Stories Ivy Liu [The Programmatic Marketer]( [Investment is (slowly) trickling back into ad tech]( Investors want to profit from life after the cookie. howdy! [Navigating Economic Instability]( [Media Briefing: Publishers’ Q4 earnings paint a gloomy picture of 2023]( An analysis of four publishers’ Q4 and full-year 2023 earnings. [Sponsored by Optable]( [Why interoperability is essential to post-cookies success]( User data is essential to advertisers, which means publishers and brands are still racing to adjust to an imminently post-third-party cookie world. Advertisement howdy! [Brands in Culture]( [Inside Quaker's 'iterative' approach to make its advertising work globally and locally]( To accommodate the global needs of the campaign, Quaker created numerous iterations for Canada and Latin America to reflect the way that consumers in those various local markets use the product. [Sponsored by TextNow]( [How advertisers are reaching carrier-cutting audiences]( Brands are engaging carrier-cutting mobile audiences with well-crafted creative and advertising campaigns. howdy! [Audio Anywhere]( [Audio agency ARM looks to boost streaming buys in podcasting with its own audience buying platform]( Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic access to streaming and audio advertising. Advertisement [Sponsored by Digital Turbine]( [Why advertisers are putting attention first for efficient targeting]( With a cluttered mobile landscape, most ads are easily skipped or scrolled past — contributing to wasted ad spend. howdy! [Gaming & Esports]( [How Blast is finding esports success through the 'co-production' model]( Co-production is a key aspect of Blast’s esports strategy because it means both partners are invested in keeping “Rainbow Six” esports healthy in the long run, even if their key performance indicators for the collaboration might be different. howdy! [Retail Revolution]( [Research Briefing: Walmart will beef up its retail media network with Vizio acquisition]( In this week’s Digiday+ Research Briefing, we examine how Walmart’s impending acquisition of Vizio will bolster its Walmart Connect retail media offering, how agencies’ use of AI will be a hot topic at next week’s Media Buying Summit in Nashville, and how advertisers continue to be impacted by layoffs at Meta, as seen in recent data from Digiday+ Research. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](