The Rundown: The Trade Desk's take on the next year in ad tech

Sharing a stage with leading media executives from PepsiCo, Samsung Mobile, and Unilever, leading execs at the DSP shared their vision for the year ahead. February 28, 2024 [The Rundown: The Trade Desk's take on the next year in ad tech]( Sharing a stage with leading media executives from PepsiCo, Samsung Mobile and Unilever, [leading execs at The Trade Desk shared their vision for the year ahead](. Additional coverage: - [This week’s Digiday+ Future of TV Briefing]( looks at a connected TV ad fraud scheme uncovered by DoubleVerify and Roku that’s been siphoning an estimated $7.5 million per month from advertisers. - With the success of last weekend's Six Invitational competition, video game publisher Ubisoft may have finally [cracked the code to make esports a genuinely profitable venture]( for all involved. - ​​How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? [It’s a question Orangetheory Fitness is now asking itself]( after 14 years in business. - Indie Traction is re-emphasizing client service as it [tries to rewrite what it means to be an agency](. - The U.S. Supreme Court addressed separate cases about a similar question: [Can states limit social media companies' moderation?]( Other things to know about - Your last chance to secure the best rate on passes for the [Digiday Programmatic Marketing Summit]( is this coming Tuesday, March 5. Secure your pass to connect one-on-one with leaders from Digitas, OMD and many more. - With the deprecation of third-party cookies underway, there has seldom been a more urgent moment for publishers and advertisers to [revisit their data strategies](. Sponsored by Optable. - [Targeting attention]( requires a top-to-bottom effort by brands and agencies. Sponsored by Digital Turbine. Top Stories Ivy Liu [Strategizing for the Future]( [The Rundown: The Trade Desk's take on the next year in ad tech]( Sharing a stage with leading media executives from PepsiCo, Samsung Mobile, and Unilever, leading execs at the DSP shared their vision for the year ahead. howdy! [Business of TV]( [Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month]( This week’s Future of TV Briefing looks at a connected TV ad fraud scheme uncovered by DoubleVerify and Roku that’s been siphoning an estimated $7.5 million per month from advertisers. [Sponsored by Klaviyo]( [How brands are creating more relevant experiences to grow e-commerce revenue]( Brands like Andie Swim regularly optimize their targeting to send fewer, more relevant campaigns. Advertisement howdy! [Gaming & Esports]( [How Ubisoft's measured approach to esports paid off at Six Invitational 2024]( With the success of last weekend’s Six Invitational competition, video game publisher Ubisoft may have finally cracked the code to make esports a genuinely profitable venture for all involved. [Sponsored by Seedtag]( [How custom contextual AI is driving improved ad recall]( A critical aspect of audience targeting with custom AI is the quality of the underlying audience data and the integrity of the matching process. howdy! [Marketing on Platforms]( [As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend]( It’s been a debate for years: How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? It’s a question that Orangetheory Fitness is now asking itself after 14 years in business. Advertisement [Sponsored by Yieldmo]( [The five elements advertisers need to deliver the best format experience]( Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. howdy! [Agency Culture]( [Indie Traction re-emphasizes client service in a bid to rewrite what it means to be a media agency]( Traction’s brought in Lauren Evans, a veteran marketer, whose mandate is to navigate the complexity and challenges within client companies and translate it to marshaling the right agency talent and resources. howdy! [Content & Commerce]( [How much can states regulate social media? The Supreme Court hears cases for and against]( The U.S. Supreme Court addressed separate cases about a similar question: Can states limit social media companies’ moderation? [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](