Newsletter Subject

As CMA's Privacy Sandbox Probe gathers momentum, here’s what marketers must know

From

digiday.com

Email Address

daily@mail.digiday.com

Sent On

Tue, Feb 27, 2024 11:04 AM

Email Preheader Text

Today is D-Day for marketers to voice their take on Google?s alternative to third-party cookies fo

Today is D-Day for marketers to voice their take on Google’s alternative to third-party cookies for the U.K.’s Competitions and Markets Authority (CMA). February 27, 2024 As CMA's Privacy Sandbox Probe gathers momentum, here’s what marketers must know Today is D-Day for marketers [to voice their take on Google's alternative]( to third-party cookies for the U.K.'s Competitions and Markets Authority (CMA). Additional coverage: - MFAs [carry a loose definition]( and media buyers are split on how to go about removing them from their clients' programmatic budgets. - Though only 5% of marketing budgets [are typically allocated toward]( reaching multicultural audiences, Parker Morse says that's no longer viewed as a cap, but a starting spot. - As C-Suites [look for growth]( through M&A, questions emerge for marketers at those companies: What happens to the brands? - For many esports companies, profitability [has long been a concern]( for the future, not the present. But this is no longer the case for the league operator Blast, which officially turned a profit in 2023 — or so it claims. - Companies like Nestlé, Walmart and Procter Gamble [have doubled down]( on their efforts around employee benefits. Other things to know about - The [Future Leader Awards]( have previously recognized the next generation of leaders from Six Degrees, Duolingo and more. Enter by March 15 to save. - Even as consumer attention fragments across devices and unlimited content options, sports remain resilient in their ability to [collectively capture audiences.]( Sponsored by Genius Sports. - As consumers, including Gen Z, cut out mobile carriers at increasing rates, advertisers are [experimenting with various options to reach these users.]( Sponsored by TextNow. Top Stories Ivy Liu [Life Beyond the Cookie]( [As CMA's Privacy Sandbox Probe gathers momentum, here’s what marketers must know]( Today is D-Day for marketers to voice their take on Google’s alternative to third-party cookies for the U.K.’s Competitions and Markets Authority (CMA). howdy! [Beyond Ads]( [Media buyers weigh the sledgehammer or the scalpel approach to MFA classificationÂ]( MFAs carry a loose definition and media buyers are split on how to go about removing them from their clients’ programmatic budgets. [Sponsored by Digital Turbine]( [Why advertisers are putting attention first for efficient targeting]( With a cluttered mobile landscape, most ads are easily skipped or scrolled past — contributing to wasted ad spend. Advertisement howdy! [Equality and Opportunity]( [My Code’s CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing]( Though only 5% of marketing budgets are typically allocated towards reaching multicultural audiences, Parker Morse says that’s no longer viewed as a cap, but a starting spot. [Sponsored by Seedtag]( [Custom AI is unlocking cookieless audience targeting]( Digital advertising has shifted from predefined audience targeting to adopting more sophisticated, custom AI-driven methods. howdy! [Brands in Culture]( [Marketing Briefing: As M&A rebounds, 'it all hinges upon the CMO having a seat at the table']( As C-Suites look for growth through M&A, questions emerge for marketers at those companies: What happens to the brands? Advertisement [Sponsored by Optable]( [Why interoperability is essential to post-cookies success]( User data is essential to advertisers, which means publishers and brands are still racing to adjust to an imminently post-third-party cookie world. howdy! [Gaming & Esports]( [How esports company Blast is claiming it's officially profitable]( Blast’s expansion is an encouraging sign for the broader competitive gaming industry, particularly given the ongoing “esports winter.” howdy! [Future of Work]( [Nestlé, P&G, and Walmart reveal their 2024 talent retention secrets]( Companies like Nestlé, Walmart and Procter & Gamble have doubled down on their efforts around employee benefits. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](

Marketing emails from digiday.com

View More
Sent On

07/11/2024

Sent On

31/10/2024

Sent On

29/10/2024

Sent On

28/10/2024

Sent On

24/10/2024

Sent On

17/10/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.