Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI

A number of marketers are frustrated that they aren’t getting the premium service they believe they’re shelling out for. February 26, 2024 [Meta’s layoffs continue to impact advertisers as the company replaces team members with AI]( A number of marketers [are frustrated that they aren't getting the premium service]( they believe they're shelling out for. Additional coverage: - Advertisers' emphasis on performance has led some TV network and streaming service owners to guarantee their ability to deliver against specific business outcomes. This video explains [WTF are outcome-based measurement guarantees](. - Next week’s Digiday Media Buying Summit stage will host holding company executives, independent media agency leaders, clients and ad-tech experts who will share their knowledge, best practices and experiences with the audience. [This week's Digiday+ Media Buying Briefing provides a preview.]( - Some media companies are [putting the spotlight on their podcasts at SXSW this year]( in a bid to land business from new advertisers. - Mozilla researchers say popular methods for disclosing and detecting AI content [aren’t effective enough to prevent harm](. Meanwhile, Pindrop is bringing more scrutiny to AI-generated audio. Other things to know about - Your last chance to submit entries for the [Digiday Content Marketing Awards]( is this Friday, March 1. Recognize your team and join past winners including Disney, Airbnb and more. - A critical aspect of [audience targeting with custom AI]( is the quality of the underlying audience data and the integrity of the matching process. Sponsored by Seedtag. - [Targeting attention]( requires a top-to-bottom effort by brands and agencies. Sponsored by Digital Turbine. Top Stories Ivy Liu [Marketing on Platforms]( [Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI]( A number of marketers are frustrated that they aren’t getting the premium service they believe they’re shelling out for. howdy! [Business of TV]( [WTF are outcome-based measurement guarantees?]( Advertisers’ emphasis on performance has led some TV network and streaming service owners to guarantee their ability to deliver against specific business outcomes. [Sponsored by Genius Sports]( [Brands are unlocking new approaches to identity via fan engagement]( While there’s no shortage of identity solutions on the market, category expertise and data will remain central to successful campaigns. Advertisement howdy! [Evolving Agencies]( [Media Buying Briefing: Topics we'll tackle at the Media Buying Summit next week]( Next week’s DMBS stage will host holding company executives, independent media agency leaders, clients and ad-tech experts who will share their knowledge, best practices and experiences with the audience. [Sponsored by Optable]( [How La Presse transformed to keep up with big tech]( For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner. howdy! [Audio Anywhere]( [Why media companies are pushing podcasts at SXSW 'Trojan-horse style']( Some media companies are putting the spotlight on their podcasts at SXSW this year in a bid to land business from new advertisers. Advertisement [Sponsored by Yieldmo]( [How to elevate creatives with AI and dynamic format optimization]( Marketers are using AI for last-mile optimization to deliver the best format experience for a creative every time — ensuring the hard work put into crafting the campaign messaging, targeting and more reaches consumers in the best manner possible. howdy! [Generative AI]( [AI Briefing: Watermarking AI content doesn't go far enough, researchers warn]( Mozilla researchers say popular methods for disclosing and detecting AI content aren’t effective enough to prevent harm. Meanwhile, Pindrop is bringing more scrutiny to AI-generated audio. howdy! [Strategizing for the Future]( [How agencies are tackling growing sports media fragmentation]( While sports media investments are rising, the complicated media landscape is forcing agencies and advertisers to rethink their content strategies. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](