Amazon wants a bigger slice of the DSP ad tech market

Over the last year or so, ad execs have noted how much Amazon’s ad tech has changed to become omnichannel in nature — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360. February 20, 2024 [Amazon wants a bigger slice of the DSP ad tech market]( Over the last year or so, ad execs have noted how much [Amazon's ad tech has changed to become omnichannel in nature]( — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360. Additional coverage: - Differential privacy allows companies to share aggregate data about user habits while protecting individual privacy. [More in this video explainer.]( - [In this week's Digiday+ Marketing Briefing](, we caught up with Fanta’s North America brand manager, Dane Callis to talk about how the brand is changing to be more consistent globally and to increase its appeal to Gen Z, among other topics. - Kerel Cooper, president of advertising at Group Black, [joined the latest episode of the Digiday Podcast]( to discuss how the changes to the programmatic marketplace impact Black-owned media companies. - Repairing trust between all levels within organizations will be critical in 2024, not just for the well-being of individuals, but the well-being of businesses. Digiday sibling WorkLife [spoke to a range of workplace experts to hear how this trust crisis can be averted](. Other things to know about - Join us at the [Digiday Programmatic Marketing Summit]( from May 15-17 in Palm Springs to connect with programmatic leaders from Digitas, J.P.Morgan and many more. Prices rise Tuesday, March 5. - [Targeting attention]( requires a top-to-bottom effort by brands and agencies. Sponsored by Digital Turbine. - Before cookies disappear for good, advertisers are [confronting risks and misconceptions as they adjust data strategies.]( In a post-cookie world, they need multiple types of data but often think first-party data alone is sufficient. Sponsored by Acxiom. Top Stories Ivy Liu [Retail Revolution]( [Amazon wants a bigger slice of the DSP ad tech market]( Over the last year or so, ad execs have noted how much Amazon’s ad tech has changed to become omnichannel in nature — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360. howdy! [The Programmatic Publisher]( [WTF is differential privacy?]( Differential privacy allows companies to share aggregate data about user habits while protecting individual privacy. [Sponsored by Clinch]( [Agencies are serving personalized, real-time ads at scale with DCO tech]( In a recent Digiday and Clinch survey, agency respondents cited real-time adaptability and personalization at scale as the top two advantages DCO offers over non-DCO campaigns. Advertisement howdy! [Brands in Culture]( [Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z]( Digiday caught up with Fanta’s North America brand manager, Dane Callis to talk about how the brand is changing to be more consistent globally and to increase its appeal to Gen Z, among other topics. [Sponsored by Genius Sports]( [Why brands are reaching audiences with immersive fan engagement tools]( Even as consumer attention fragments across devices and unlimited content options, sports remain resilient in their ability to collectively capture audiences. howdy! [Equality and Opportunity]( [How Group Black's Kerel Cooper is trying to solve programmatic's bias problem at the industry level]( Cooper discusses how the changes to the programmatic marketplace impact Black-owned media companies. Advertisement [Sponsored by Optable]( [Why interoperability is essential to post-cookies success]( User data is essential to advertisers, which means publishers and brands are still racing to adjust to an imminently post-third-party cookie world. howdy! [Future of Work]( [‘It’s a landmine’: Why does no one trust each other at work?]( Repairing trust between all levels within organizations, will be critical in 2024, not just for the well-being of individuals, but the well-being of businesses. We spoke to a range of workplace experts to hear how this trust crisis can be averted. howdy! [Generative AI]( [Tech companies make more commitments to address AI-generated election misinformation]( Major AI providers and online platforms have a new agreement detecting and preventing AI-generated misinformation. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](