Why Snapchat is pitching its platform as an alternative to social media

Snapchat’s latest brand campaign pitches the platform as an alternative to the current state of many social media platforms, harkening back to the days of using social media as a way to connect with friends and family. February 14, 2024 [Why Snapchat is pitching its platform as an alternative to social media]( Snapchat’s latest brand campaign [pitches the platform as an alternative to the current state of many social media platforms](, harkening back to the days of using social media as a way to connect with friends and family. Additional coverage: - [This week’s Digiday+ Future of TV Briefing]( looks at how streaming ad sellers are seeing the adoption of universal IDs boost their CTV ad revenues. - The 2024 Super Bowl drew an audience of more than 126 million this past Sunday – growing not just in viewership for the football game, but the advertising game as it continues to [shape social media, influencer marketing and diversity](. - [Brands and retailers are making investments in generative AI.]( More than half are using the technology, and chatbots are the most popular application of it. - Meet the People acquired Swell Media as part of its purchase of Saltwater Collective last fall, but is [setting it up as a standalone full-funnel shop](. - Some companies – among them work management platform Asana – [doubled down on efforts already underway around streamlining meetings](. Other things to know about - Enter this year's [Future Leader Awards]( by March 15 to gain the chance to recognize the next generation of leaders in your company. - As consumers, including Gen Z, cut out mobile carriers at increasing rates, advertisers are [experimenting with various options to reach these users](. Sponsored by TextNow. - User data is essential to advertisers, which means publishers and brands are still [racing to adjust to an imminently post-third-party cookie world](. Sponsored by Optable. Top Stories Ivy Liu [Brands in Culture]( [Why Snapchat is pitching its platform as an alternative to social media]( Snapchat’s latest brand campaign pitches the platform as an alternative to the current state of many social media platforms, harkening back to the days of using social media as a way to connect with friends and family. howdy! [Business of TV]( [Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0]( This week’s Future of TV Briefing looks at how streaming ad sellers are seeing the adoption of universal IDs boost their CTV ad revenues. [Sponsored by Genius Sports]( [Why brands are reaching audiences with immersive fan engagement tools]( Even as consumer attention fragments across devices and unlimited content options, sports remain resilient in their ability to collectively capture audiences. Advertisement howdy! [Brands in Culture]( [What this year's Super Bowl ads said about diversity, influencers and commerce]( The 2024 Super Bowl drew an audience of more than 126 million this past Sunday – growing not just in viewership for the football game, but the advertising game as it continues to shape social media, influencer marketing and diversity. [Sponsored by Acxiom]( [How marketers are maximizing campaign impact with new data strategies]( Before cookies disappear for good, advertisers are confronting risks and misconceptions as they adjust data strategies. In a post-cookie world, they need multiple types of data but often think first-party data alone is sufficient. howdy! [Generative AI]( [Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses]( Brands and retailers are making investments in generative AI. More than half are using the technology, and chatbots are the most popular application of it. Advertisement [Sponsored by Digital Turbine]( [Why advertisers are putting attention first for efficient targeting]( With a cluttered mobile landscape, most ads are easily skipped or scrolled past — contributing to wasted ad spend. howdy! [Evolving Agencies]( [Meet the People breaks out a standalone media agency, Swell Media]( Meet the People acquired Swell Media as part of its purchase of Saltwater Collective last fall, but is setting it up as a standalone full-funnel shop. howdy! [Future of Work]( [How Asana and Slack’s meeting purges have paid offÂ]( Some companies – among them work management platform Asana – doubled down on efforts it was already making around streamlining meetings. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](