Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. February 06, 2024 [PRESENTED BY]( [Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024]( Let’s once again put that cost in perspective and [take a look at what $7 million can afford a buyer]( elsewhere elsewhere in the media landscape. Additional coverage: - As brands try to get more out of the Big Game and use the Vegas setting to its fullest, it’s another example of how Super Bowl efforts have to extend far beyond an ad to matter now. [More in this Digiday+ Marketing Briefing.]( - In an increasingly fragmented media landscape, [PepsiCo Beverages' Katie Haniffy talks the future of investment and measurement](. - Gaming companies are struggling to take advantage of the rise of the medium. For the latest edition of our Confessions series, in which we trade anonymity for candor, [Digiday spoke to a gaming industry worker who was laid off](. - Our most-read story from January: [Nine questions to consider as Google starts its move away from third-party cookies]( Other things to know about - The [Future Leader Awards]( have previously recognized the next generation of leaders from Duolingo, Knix and more. Enter by March 15 to save. - If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of [missing out on driving brand relevancy](. Sponsored by Acxiom. - Brands are [turning to in-app mobile to drive traffic](, promote brand messaging among key target audiences, including Gen Z, and set themselves apart from the competition. Sponsored by TextNow Top Stories Ivy Liu [Marketing on Platforms]( [Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024]( Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. howdy! [Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl]( As brands try to get more out of the Big Game and use the Vegas setting to its fullest, it’s another example of how Super Bowl efforts have to extend far beyond an ad to matter now.  SPONSORED BY [Logo] [Audiences are discovering a mountain of entertainment on Paramount+]( [img] Viewers are discovering a vast library of new movies, binge-worthy original series, exclusives and more on Paramount+. From thrilling action films and family-friendly flicks to live sports, there’s something for everyone on the streaming home of Super Bowl LVIII. Explore a mountain of entertainment on Paramount+. [Learn More]( [Sponsored by LiveRamp]( [Why LiveRamp’s experts predict marketers will abandon third-party signals in 2024]( With Google already deprecating 1% of third-party cookies in Chrome, teams are likely to be highly focused on cookieless planning. Experts even think they’ll work outside third-party signals for a better future. howdy! [Future of Measurement]( [PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape]( In an increasingly fragmented media landscape, PepsiCo Beverages’ Katie Haniffy talks the future of investment and measurement. [Sponsored by Clinch]( [Post-cookies, agencies will lean on first-party data to support DCO]( Agencies are shifting away from third-party data to ensure they precisely target audiences with relevant ads. howdy! [Gaming & Esports]( ['Left high and dry': Confessions of a laid-off gaming industry worker]( Gaming is a culturally ascendant entertainment format, but gaming companies are struggling to take advantage of the rise of the medium. Among the recent series of gaming layoffs were a cut of 530 staffers at Riot Games and a cull of 1,900 Microsoft employees across the company’s Activision Blizzard and Xbox divisions. Advertisement [Sponsored by Genius Sports]( [Brands are unlocking new approaches to identity via fan engagement]( While there’s no shortage of identity solutions on the market, category expertise and data will remain central to successful campaigns. howdy! [Life Beyond the Cookie]( [A month after Google started turning off third-party cookies in Chrome – and marketers are still apathetic]( It’s been a month since Google pulled the plug on these cookies on one percent of its browser’s traffic, and the marketing world’s reaction has been rather… underwhelming. howdy! [Marketing on Platforms]( [How platform corporate execs might justify their widespread layoffs so far this year]( Big tech really went from “always hiring” to “always firing”. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](