New pitch decks: An inside look at how TikTok and Amazon are securing advertisers

Whether it's the latest on the demise of the third-party cookie or the evolution of AI, Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features. Recently, members have had access to pitch decks going inside [TikTok’s pursuit of Super Bowl ad dollars]( and [how Amazon is selling ads on Prime Video to advertisers](. Get a taste of this exclusive content below and [subscribe]( for full access to pitch decks, original research, weekly briefings, reports and guides, member events and much more. [SUBSCRIBE]( [Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars]( [By Krystal Scanlon, Digiday platforms reporter]( [If TikTok has its way, 2024 will be the year it finally has its Super Bowl moment.]( [With less than two weeks to go until the big game, the app’s executives are working hard to persuade marketers that it’s the prime destination for their ad dollars — pre-game, during and post-game. That is, if they’re willing to foot the hefty bill.]( [Advertising on TikTok doesn’t come cheap, and the Super Bowl only intensifies that. For one video featuring a former or current NFL star like Odell Beckham Jr. or Russell Wilson, whom TikTok can connect advertisers with, the price tag ranges from $5,000 to $20,000 for a limited period of 60 days.]( [And that’s just the beginning. TikTok is urging marketers to think bigger, encouraging them to view advertising during the game not just as an opportunity for views but also as a means to drive sales, which inevitably entails investing more in ad formats.]( [VIEW PITCH DECK]( [Pitch deck: How Amazon is selling ads on Prime Video to advertisers]( [By S]([eb Joseph, Krystal Scanlon and Ronan Shields]( [Amazon bulldozes into new markets, upending the status quo and challenging rivals. Today, it’s the turn of the ad-supported streaming world, and Amazon is coming out of the gate strong.]( [Why, you ask? Because Amazon is serving marketers an opportunity beginning today to reach a whopping 115 million monthly viewers in the U.S. alone, courtesy of its bold move to make the ad tier default for tens of millions of subscribers worldwide.]( [Speaking of scale, this kind of reach is bound to make existing advertisers reach deeper into their pockets for Amazon, especially those larger advertisers who tend to spend big on TV. In fact, Amazon is already knocking on the doors of holding group brand teams to fan the flames of that interest. Mind you, this is on the cusp of a presidential election cycle and Super Bowl spend frenzy.]( [Could the relatively high $36 CPM (cost per thousand impressions) undermine those discussions? Not a chance. Advertisers are eagerly embracing the chance to partner with Amazon, thanks to the invaluable retail and e-commerce data they provide, coupled with a robust closed-loop attribution system that’s tough to match.]( [VIEW PITCH DECK]( Have a question on memberships? [Contact our Digiday+ team](mailto:help@digiday.com). [Share]( [Tweet]( [Share]( [Forward]( Digiday Media 462 7th Ave Office 06-01 New York, NY 10018 You received this email because you're signed up to receive email from Digiday. Unsubscribing will remove you from ALL Digiday email. [Preferences]( | [Unsubscribe](