Why in-game advertising companies see potential benefits in the death of the third-party cookie

Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space’s golden ticket. February 01, 2024 [Why in-game advertising companies see potential benefits in the death of the third-party cookie]( Some executives in the in-game advertising sector are building the narrative that [the cookie collapse might just be the space's golden ticket](. Additional coverage: - Yesterday, [CEOs for five major social media platforms faced hours of questions]( from visibly frustrated members of the Senate Judiciary Committee. - Newsroom unions have organized work stoppages and walkouts in an effort to show company managers how valuable their labor is, but what’s the impact of their actions? In most cases, [a drop in traffic and published article count](. - When it comes to authenticating audiences, publishers need more than an email address from their readers now. [More in this Digiday+ Media Briefing.]( - In [this week’s Digiday+ Research Briefing](, we examine how podcast networks are testing generative AI for ad sales, why publishers are hesitant to add their chatbots to OpenAI’s GPT Store, and how ad buyers are hoping competition among streaming ad sellers will spur more ad innovations. - Spoiler alert: [You don't need to be tech-savvy to improve your AI literacy.]( But a healthy dose of curiosity will help you overcome the fear of using AI to improve your own performance and job prospects. Other things to know about - Join us at the [Digiday Media Buying Summit]( from March 4-6 in Nashville to connect with leaders from McCann, GSD&M, Havas and more. - While experts predict CTV will continue growing exponentially, that will only come to fruition if advertisers are confident that their [ads appear in quality, brand-safe, suitable environments](. Sponsored by Peer39. - To combat the challenges posed by AI-powered search, publishers are focusing on building direct relationships with readers and [delivering personalized recommendations and customized experiences]( to keep readers coming back for more. Sponsored by BlueConic. Top Stories Ivy Liu [Gaming & Esports]( [Why in-game advertising companies see potential benefits in the death of the third-party cookie]( Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space’s golden ticket. howdy! [Generative AI]( [At Senate hearing, lawmakers create new tensions with Big Tech execs]( Yesterday, CEOs for five major social media platforms faced hours of questions from visibly frustrated members of the Senate Judiciary Committee. [Sponsored by Yieldmo]( [How machine learning is helping advertisers choose optimal creative formats]( Advertisers spend time and resources ensuring their creative designs resonate with their audiences, which includes the underlying format delivering the ad to the user. Advertisement howdy! [Modern Newsroom]( [Here is the impact of newsroom union strikes on publisher traffic and published articles]( Newsroom unions have organized work stoppages and walkouts in an effort to show company managers how valuable their labor is, but what’s the impact of their actions? In most cases, a drop in traffic and published article count. [Sponsored by Clinch]( [Post-cookies, agencies will lean on first-party data to support DCO]( Agencies are shifting away from third-party data to ensure they precisely target audiences with relevant ads. howdy! [The Programmatic Publisher]( [Media Briefing: How publishers are trying to get people to log in to their sites]( When it comes to authenticating audiences, publishers need more than an email address from their readers now. Advertisement [Sponsored by Seedtag]( [How custom contextual AI is driving improved ad recall]( A critical aspect of audience targeting with custom AI is the quality of the underlying audience data and the integrity of the matching process. howdy! [Generative AI]( [Research Briefing: Podcast networks test generative AI tools for ad sales]( In this week’s Digiday+ Research Briefing, we examine how podcast networks are testing generative AI for ad sales, why publishers are hesitant to add their chatbots to OpenAI’s GPT Store, and how ad buyers are hoping competition among streaming ad sellers will spur more ad innovations, as seen in recent data from Digiday+ Research. howdy! [Future of Work]( [The new ‘power skill’: A guide to becoming AI literate]( Spoiler alert: You don’t need to be tech-savvy to improve your AI literacy. But a healthy dose of curiosity will help you overcome the fear of using AI to improve your own performance and job prospects. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](