WTF is the Attribution Reporting API in Google’s Privacy Sandbox?

The Attribution Reporting API effectively has the browser play the part of the third-party cookie — for better and worse. January 26, 2024 WTF is the Attribution Reporting API in Google’s Privacy Sandbox? The Attribution Reporting API [effectively has the browser]( play the part of the third-party cookie -- for better and worse. Additional coverage: - OpenAI's new chatbot store [opened on Jan. 10](, but digital publishing companies haven’t been all that eager to dive in head first just yet due to their own limited resources and the lack of clear audience and revenue growth opportunities. - Genjo attempts [to take all the lanes]( that generative AI travels today and coordinates them to generate even more knowledge, creativity and power that goes beyond human capabilities. - Currently, [the industry is facing]( rising digital ad costs along with more data privacy regulation, forcing marketers and advertisers to reconsider their digital strategies. Agency execs say they are suggesting diversification even beyond digital into traditional channels, like direct mail. - CoreAI [will focus on insights and strategy](, media planning, creative and production, software development and operations. - For the latest edition of [our Confessions series](, in which we trade anonymity for candor, we hear from a seasoned media buyer who says that the platforms are looking for more predictability. Other things to know about - Your last chance to save on entries for the [Digiday Media Awards]( is next Friday, February 2. Don't miss this chance to put your work in front of judges from Procter & Gamble, TikTok, Mindshare and many more. - For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention [collecting data carefully and in a privacy-safe manner](. Sponsored by Optable. - [Advertisers are tapping into the carrier-cutting environment](, such as in-app telecom services, to utilize formats unique to the space and secure a loyal customer base. Sponsored by TextNow. Top Stories [Life Beyond the Cookie]( [WTF is the Attribution Reporting API in Google’s Privacy Sandbox?]( The Attribution Reporting API effectively has the browser play the part of the third-party cookie — for better and worse. howdy! [Generative AI]( [Why publishers are hesitant to add their chatbots to OpenAI’s GPT Store]( OpenAI’s new chatbot store opened on Jan. 10, but digital publishing companies haven’t been all that eager to dive in head first just yet due to their own limited resources and the lack of clear audience and revenue growth opportunities. [Sponsored by LiveRamp]( [Why LiveRamp’s experts predict marketers will abandon third-party signals in 2024]( With Google already deprecating 1% of third-party cookies in Chrome, teams are likely to be highly focused on cookieless planning. Experts even think they’ll work outside third-party signals for a better future. Advertisement howdy! [Generative AI]( [CourtAvenue's new generative AI platform, Genjo, set to launch with Kia, e-commerce clients]( Genjo attempts to take all the lanes that generative AI travels today and coordinates them to generate even more knowledge, creativity and power that goes beyond human capabilities. [Sponsored by Clinch]( [Post-cookies, agencies will lean on first-party data to support DCO]( Agencies are shifting away from third-party data to ensure they precisely target audiences with relevant ads. howdy! [Life Beyond the Cookie]( [In rocky digital advertising landscape, advertisers reconsider direct mail]( Currently, the industry is facing rising digital ad costs along with more data privacy regulation, forcing marketers and advertisers to reconsider their digital strategies. Agency execs say they are suggesting diversification even beyond digital into traditional channels, like direct mail. Advertisement [Sponsored by SeQuel Response]( [How marketers are leveraging direct mail to create impactful campaigns]( With targeted, personalized and engaging experiences, direct mail has become a customer acquisition powerhouse. howdy! [Marketing on Platforms]( [Confessions of a media buyer on 'shake up of rep support' as platform spend asks get 'aggressive']( For the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a seasoned media buyer who says that the platforms are looking for more predictability. howdy! [Evolving Agencies]( [Publicis Groupe debuts new CoreAI platform and €300 million AI investment]( CoreAI will focus on insights and strategy, media planning, creative and production, software development and operations. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](