Why Twitch's push to woo publishers is facing challenges in 2024

Representatives of multiple publishers told Digiday that their Twitch channels had been stymied from the very beginning, feeling the platform never made the adjustments necessary to be an inviting playing ground. January 25, 2024 Why Twitch's push to woo publishers is facing challenges in 2024 Multiple publishers [told Digiday]( that their Twitch channels had been stymied from the very beginning, feeling the platform never made the adjustments necessary to be an inviting playing ground. Additional coverage: Buyers [say that the money]( is still not moving towards consolidation of alternative identifiers. A [new AI tool uses data]( from the Recording Academy and other sources to create AI-made content about the awards and musical artists. European influencer marketing agencies [are making their way into new markets]( in the U.S. with new leadership as they vie for an edge in talent and technology. Other things to know about - Enter the [Digiday Video and TV Awards]( to gain the chance to showcase your team's work in modernizing video and TV alongside past winners from Roku, Vevo, PinkNews and more. - When it comes to advertising, [publishers are focusing on direct offerings](, such as programmatic guaranteed, for success in 2024. Sponsored by Permutive. - While experts predict CTV will continue growing exponentially, that will only come to fruition if advertisers are confident that their [ads appear in quality, brand-safe, suitable environments](. Sponsored by Peer39. Top Stories Ivy Liu [Gaming & Esports]( [Why Twitch's push to woo publishers is facing challenges in 2024]( Representatives of multiple publishers told Digiday that their Twitch channels had been stymied from the very beginning, feeling the platform never made the adjustments necessary to be an inviting playing ground. howdy! [Life Beyond the Cookie]( [Media Briefing: Ad buyers say it’s still too early for them to pick which alternative IDs to prioritize]( Buyers say that the money is still not moving towards consolidation of alternative identifiers. [Sponsored by TextNow]( [Campaign tactics for reaching carrier-cutting audiences]( Consumers who cut out mobile carriers tend to seek content — and ads — that provide something of value that reflects their preferences and habits. If advertisers deliver the content this audience wants, they’ll secure a loyal customer base. Advertisement howdy! [Generative AI]( [The Recording Academy and IBM are bringing generative AI to the 2024 Grammys]( The tool uses data from Recording Academy and other sources to create AI-made content about the awards and musical artists. [Sponsored by Blueconic]( [Why the rise of AI is pushing publishers to focus on direct reader engagement]( To combat the challenges posed by AI-powered search, publishers are focusing on building direct relationships with readers and delivering personalized recommendations and customized experiences to keep readers coming back for more. howdy! [The Creator Economy]( [Influencer agencies expand in U.S. markets with new leadership as global competition rises]( European influencer marketing agencies are making their way into new markets in the U.S. with new leadership as they vie for an edge in talent and technology. Advertisement [Sponsored by Acxiom]( [Guide: Why too many variables can cause marketers’ targeting strategies to fail]( If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on driving brand relevancy. howdy! [Publishing in the Platform Era]( [Research Briefing: Gen Z gets breaking news first through social media like TikTok]( In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how agencies expect revenues and ad spending to rebound in 2024, and how advertisers are sticking with X at least through the Super Bowl, as seen in recent data from Digiday+ Research. howdy! [Publishing in the Platform Era]( [Research Briefing: Gen Z gets breaking news first through social media like TikTok]( In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how agencies expect revenues and ad spending to rebound in 2024, and how advertisers are sticking with X at least through the Super Bowl, as seen in recent data from Digiday+ Research. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](