Why advertisers aren't likely to step away from X before the Super Bowl

Even with X’s brand safety concerns and controversies, it’s still the go-to second screen for the Super Bowl. January 19, 2024 [Why advertisers aren't likely to step away from X before the Super Bowl]( Even with X's brand safety concerns and controversies, [it's still the go-to second screen for the Super Bowl](. Additional coverage: - Agencies see 2024 as a year in which their businesses will find themselves on the upswing after a tough 2023. [But they're still wary of the economy after such a tough year.]( - Given the focus on cookie deprecation changes, agencies and clients will increasingly seek more transparency with campaign insights and data across retail media. So commerce shop The Mars Agency [introduced two new products for its commerce marketing platform](. - The youngest generation of workers appear far less loyal to the organizations they work for as [job hopping becomes more normalized](. - ICYMI: [Read our special report on the history of ad tech.]( Do you have opinions about the death of the third-party cookie? [Take this brief survey.]( Other things to know about - Enter this year's [Future Leader Awards]( to recognize the next generation of leaders making a name for themselves across media, marketing, fashion, beauty and retail. Enter by Friday, February 2 to secure the best rate on entries. - Retailers from Amazon to Instacart are [monetizing first-party data via commerce media]( to deliver brands valuable shopper insights. Sponsored by Nexxen. - The intimate nature of podcasts has 60% of U.S. listeners reporting a deep connection with their favorite podcasters — [producing a space ripe for advertisers looking to connect with consumers](. Sponsored by Spotify. Top Stories Ivy Liu [Marketing on Platforms]( [Why advertisers aren't likely to step away from X before the Super Bowl]( Even with X’s brand safety concerns and controversies, it’s still the go-to second screen for the Super Bowl. howdy! [Strategizing for the Future]( [Digiday+ Research: A snapshot of the agency business in 2024 (spoiler: agencies see a rebound ahead)]( Agencies see 2024 as a year in which their businesses will find themselves on the upswing after a tough 2023. But they’re still wary of the economy after such a tough year. [Sponsored by Arc XP]( [Survey: How are publishers addressing traffic concerns?]( With the rise of generative AI and persistent algorithm changes, driving site traffic is increasingly challenging. Publishers: Take this survey and tell us how you’re addressing changes in traffic. We’ll send you a $5 gift card and the resulting report. Advertisement howdy! [Content & Commerce]( [As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings]( Commerce agency The Mars Agency this month introduced two new products for its commerce marketing platform. [Sponsored by Permutive]( [Framing the changing roles of the open marketplace, direct-sold and paths to profits in 2023]( Publishers are increasingly diversifying the way they monetize their audiences and working toward building sustainable revenue. howdy! [Future of Work]( [WTF is the Great Negotiation?]( The youngest generation of workers appear far less loyal to the organizations they work for as job hopping becomes more normalized. Advertisement [Sponsored by Kochava]( [How brands are unlocking marketing mix insights from external events]( Understanding the impact of unexpected variables — like Taylor Swift's North American tour dates — can help brands gain a more comprehensive understanding of consumer behavior. howdy! [Managing Through Crisis]( [As cookies crumble, M&A execs seek viable alternatives]( Consolidation will happen eventually now that Google has started to squeeze cookies out of the Chrome browser. howdy! [Life Beyond the Cookie]( [Media Briefing: Here are the Privacy Sandbox proposals publishers are prioritizing in early tests]( Publishers are picking and choosing where they want to play in Google’s Privacy Sandbox. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](