Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox

Despite the public posturing, the demand-side platform has confirmed that it is exploring integrations with several Privacy Sandbox options. January 15, 2024 [PRESENTED BY]( [Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox]( Despite the public posturing, [TTD has confirmed that it is exploring integrations]( with several Privacy Sandbox options. Additional coverage: - With CES 2024 behind us, it’s clear many in marketing and beyond see plenty to be excited about with AI — and also plenty to be fearful about in the coming year. [More in this week's AI Briefing.]( - In order to access ad agencies' multicultural budgets, Black-owned media companies said they need to go through the hurdle of [getting accredited as proof](. - While artificial intelligence was a major theme across CES this year, agencies and marketers are trying to move past the hype — and seeking real investment and applications across the media spectrum. [More in this Digiday+ Media Buying Briefing.]( - As independent agency Exverus Media turned 10 this month, its [president Bill Durrant reflected on growth of the Los Angeles-based media shop]( — and how the industry has evolved over the course of the agency's decade of business. Other things to know about - The [Digiday Video and TV Awards]( recognize the companies modernizing video and TV. Enter for the chance to showcase your team's achievements alongside past winners from Roku, Vevo, PinkNews and more. - According to research from Bango, 78% of U.S. consumers want a [single platform for all their subscriptions](. Sponsored by Bango. - When strategically aligned and parallel in power, [data and technology create a goldmine for advertisers](, but accuracy is paramount. Sponsored by AdDaptive. Top Stories Ivy Liu [Life Beyond the Cookie]( [Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox]( Despite the public posturing, the demand-side platform has confirmed that it is exploring integrations with several Privacy Sandbox options. howdy! [Generative AI]( [AI Briefing: What marketing and tech experts noticed at CES 2024]( With CES 2024 behind us, it’s clear many in marketing and beyond see plenty to be excited about with AI — and also plenty to be fearful about in the coming year. SPONSORED BY [Logo] [How marketers are engaging consumers with contextual audiences]( [img] When it comes to audience connection, marketers are navigating a vast sea of content. And with 70% of viewable ads unseen, according to Lumen, the challenge is clear — being seen by the right eyes. The persistent call for consumer-first privacy further complicates the struggle for brands to connect effectively (and with authenticity). In a crucial shift, contextual advertising and prioritizing interests over identities within global privacy laws is prompting marketers toward increasingly thoughtful approaches. Explore this interactive experience to learn how contextual audiences tackle privacy challenges, emerging as a winning strategy for robust connections beyond demographics. [Learn More]( [Sponsored by Peer39]( [What CTV advertisers want from signal and show-level data in 2024]( For continual investment in CTV, advertisers need confidence in the channel. A new system where advertisers receive contextual and semantic signals and show-level data can accomplish this with cooperation from the industry. howdy! [Equality and Opportunity]( [WTF is accreditation for Black-owned publications?]( In order to access ad agencies’ multicultural budgets, Black-owned media companies said they need to go through the hurdle of getting accredited as proof. [Sponsored by Alexander Group]( [The role of AI in sales continues to evolve]( The role of artificial intelligence in sales continues to grow as technology evolves, with 31% of business leaders believing that AI will have a moderate to high impact on analytics. howdy! [Strategizing for the Future]( [Media Buying Briefing: Agency news and takeaways from CES 2024]( While artificial intelligence was a major theme across the Consumer Electronics Show this year, agencies and marketers are trying to move past the hype — and seeking real investment and applications across the media spectrum. Advertisement [Sponsored by Kochava]( [How brands are unlocking marketing mix insights from external events]( Understanding the impact of unexpected variables — like Taylor Swift's North American tour dates — can help brands gain a more comprehensive understanding of consumer behavior. howdy! [Evolving Agencies]( [How one independent agency has watched the industry evolve over the last decade]( As independent agency Exverus Media turned 10 on Jan. 11 this year, President Bill Durant reflected on growth of the Los Angeles-based media shop – and how it has been able to differentiate from larger competitors. howdy! [Generative AI]( [CES Briefing: Brands use CES stage to spotlight AI innovation]( As CES wraps up, it’s easy to see that, as predicted, AI dominated conversations on stage and throughout the showroom this year. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](