CES Briefing: Publisher sales teams head to CES to get a ‘vibe check’ on the 2024 ad market

In a persistently uncertain ad market, publisher sales leads are hoping that CES will provide them the opportunity to learn directly from marketers and agency execs about what will convince them to spend their ad budgets in the new year. January 09, 2024 [PRESENTED BY]( [Publisher sales teams head to CES to get a ‘vibe check’ on the 2024 ad market]( In a persistently uncertain ad market, publisher sales leads are hoping that CES will provide them the opportunity to learn directly from marketers and agency execs about what will convince them to spend their ad budgets in the new year. [More in our CES Briefing.]( Additional coverage: - Bloomberg Media's CRO hopes that sellers' industry expertise within their client categories will secure relationships and ad dollars in the new year. She joined [the latest episode of the Digiday Podcast](. - With a big year ahead, [Digiday caught up with Reddit’s Jen Wong and Jim Squires]( to get the lowdown on how the platform woos marketers, its stance on privacy and its focus on covering the full funnel in 2024. - The ability to create a character that will appear across social platforms and potentially help a brand become more recognizable on those platforms is one reason for the interest in mascots. [More in this Digiday+ Marketing Briefing.]( - In the age of the short-form video boom, [here's how Nationwide is filling the content gaps](. Other things to know about - Join us at the [Digiday Media Buying Summit]( from March 4-6 in Nashville, where attendees will be able to lock in months’ worth of meetings over the span of just three days as we bring together leaders from McCann, PGA Tour, Compas and more. - Companies [with a connected commercial team]( — marketing, sales and service — are increasingly profitable. Sponsored by Alexander Group. - The first step in closing the distance between data and purchase is [optimizing the view of consumers](, which means gathering real-time and historical data from multiple sources. Sponsored by Klaviyo. Top Stories Ivy Liu [Publishing in the Platform Era]( [CES Briefing: Publisher sales teams head to CES to get a ‘vibe check’ on the 2024 ad marketÂ]( In a persistently uncertain ad market, publisher sales leads are hoping that CES will provide them the opportunity to learn directly from marketers and agency execs about what will convince them to spend their ad budgets in the new year. howdy! [Strategizing for the Future]( [Bloomberg Media's Christina Cook on strengthening advertiser relationships in 2024]( Bloomberg Media’s CRO hopes that sellers’ industry expertise within their client categories will secure relationships and ad dollars in the new year. SPONSORED BY [Logo] [How marketers are engaging consumers with contextual audiences]( [img] When it comes to audience connection, marketers are navigating a vast sea of content. And with 70% of viewable ads unseen, according to Lumen, the challenge is clear — being seen by the right eyes. The persistent call for consumer-first privacy further complicates the struggle for brands to connect effectively (and with authenticity). In a crucial shift, contextual advertising and prioritizing interests over identities within global privacy laws is prompting marketers toward increasingly thoughtful approaches. Explore this interactive experience to learn how contextual audiences tackle privacy challenges, emerging as a winning strategy for robust connections beyond demographics. [Learn More]( [Sponsored by TextNow]( [The advertiser’s guide to in-app mobile]( Advertisers are tapping into the carrier-cutting environment, such as in-app telecom services, to utilize formats unique to the space and secure a loyal customer base. howdy! [Marketing on Platforms]( [Reddit's aspirations to lead 'contextual and interest-based advertising': How the platform is gearing up for 2024]( With a big year ahead, Digiday caught up with Reddit’s Jen Wong and Jim Squires to get the lowdown on how the platform woos marketers, its stance on privacy and its focus on covering the full funnel in 2024. [Sponsored by SeQuel]( [How marketers are leveraging direct mail to create impactful campaigns]( With targeted, personalized and engaging experiences, direct mail has become a customer acquisition powerhouse. howdy! [Beyond Ads]( [Marketing Briefing: Pop-Tarts and Cheez-Its' buzz prove why mascots still matter for big brands]( The ability to create a character that will appear across social platforms and potentially help a brand become more recognizable on those platforms is one reason for the interest in mascots. Advertisement [Sponsored by Best Buy Ads]( [How brands are driving higher conversion rates with product reviews]( Onsite product reviews are a potent form of community advertising, allowing brands to connect with consumers through genuine and user-generated feedback. howdy! [Marketing on Platforms]( [How Nationwide is navigating the short-form video boom]( In the age of the short-form video boom, here’s how Nationwide is filling the content gaps. howdy! [Generative AI]( [CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center]( As CES kicks off, generative AI, cookie deprecation, streaming and diverse-owned media stand to be main topics at the event in Las Vegas. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](