CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center

As CES kicks off, generative AI, cookie deprecation, streaming and diverse-owned media stand to be main topics at the event in Las Vegas. January 08, 2024 [PRESENTED BY]( CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center As CES starts, the impact of AI — as well as cookie deprecation and diverse-owned media — stand to be main topics at the event. More in [our CES Briefing](. Additional coverage: - Agencies [are sending more people]( to CES this year, looking for answers to AI. But economic uncertainty has leadership rethinking the ROI on industry events. - Plunge into CES [with our straight-shooting veteran's guide](. - ICYMI — [explore our four-part editorial series]( and corresponding podcast that takes a look at the history of ad tech. - Google [is disabling third-party cookies]( for 1% of its Chrome users worldwide. Digiday asked ad execs to share their unfiltered views on the latest change. - Group Black [is launching an audience and insights data]( offering in Q3 that aims to provide advertisers with the ability to better target Black and Hispanic consumers. Other things to know about - The [Future Leader Awards]( have previously recognized the next generation of leaders from Duolingo, Knix, LG Ad Solutions and more. Enter by Friday, February 2 for the best rate on entries. - By using dynamic content in their emails, [publishers increase the relevancy of newsletters](, reduce churn and increase engagement. Sponsored by Upland PostUp. - By adding automation and programmatic targeting technologies to direct mail marketing strategies, marketers are [creating omnichannel experiences that resonate with recipients](. Sponsored by SeQuel. Top Stories [Generative AI]( [CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center]( As CES kicks off, generative AI, cookie deprecation, streaming and diverse-owned media stand to be main topics at the event in Las Vegas. howdy! [Generative AI draws crowds to CES 2024, while industry maintains cautiously optimistic about economy]( Agencies are sending more people to CES this year, looking for answers to AI. But economic uncertainty has leadership rethinking the ROI on industry events. SPONSORED BY [Logo] [How marketers are engaging consumers with contextual audiences]( [img] When it comes to audience connection, marketers are navigating a vast sea of content. And with 70% of viewable ads unseen, according to Lumen, the challenge is clear — being seen by the right eyes. The persistent call for consumer-first privacy further complicates the struggle for brands to connect effectively (and with authenticity). In a crucial shift, contextual advertising and prioritizing interests over identities within global privacy laws is prompting marketers toward increasingly thoughtful approaches. Explore this interactive experience to learn how contextual audiences tackle privacy challenges, emerging as a winning strategy for robust connections beyond demographics. [Learn More]( [Sponsored by Spotify Advertising]( [How Toyota used both audio and video ads to promote its newest model]( Toyota tapped Spotify Advertising to promote its Corolla Cross model and raise awareness among audiences. howdy! [Brands in Culture]( [How industry vets tackle CES]( Plunge into CES with our straight-shooting veteran’s guide. Navigate the chaos with top-notch travel hacks, slice through the crowds with insider strategies, and hit the floor in style. [Sponsored by Kochava]( [How brands are unlocking marketing mix insights from external events]( Understanding the impact of unexpected variables — like Taylor Swift's North American tour dates — can help brands gain a more comprehensive understanding of consumer behavior. howdy! [The Programmatic Marketer]( [Special report: The history of ad tech]( A four-part series and corresponding podcast exploring the history of ad tech. Advertisement [Sponsored by Bango]( [How consumers approach subscription volume and management]( According to a recent Bango survey, 78% of subscription users want one app to manage all their subscription services and accounts. howdy! [Life Beyond the Cookie]( [‘Dragging on for too long’: Ad execs sound off on the beginning of the end of third-party cookies in Google’s Chrome]( Google is disabling third-party cookies for 1% of its Chrome users worldwide. Digiday asked ad execs to share their unfiltered views on the latest change. howdy! [Equality and Opportunity]( [Group Black plans to launch first-party data platform for Black and Hispanic audiences in Q3 2024]( Group Black is launching an audience and insights data offering in Q3 that aims to provide advertisers with the ability to better target Black and Hispanic consumers. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](