Nine questions to consider as Google starts its move away from third-party cookies

After four years of missteps and adjustments, it’s actually happening. Google is starting to phase out third-party cookies from Chrome. January 04, 2024 [Nine questions to consider as Google starts its move away from third-party cookies]( After four years of missteps and adjustments, it's actually happening. [Google is starting to phase out third-party cookies from Chrome.]( Additional coverage: - While ad revenue is still slogging behind, publishers are leaning on other revenue streams to hopefully make 2024 a cash-positive year. [More in this Digiday+ Media Briefing.]( - [Influencer marketing and social media are poised for more growth in 2024]( as trends from social commerce to paid media continue accelerating. - By nearly all accounts, it looks like the ad market will retain its volatile attitude in 2024. [Here's what media execs had to say about their outlook and their strategies]( for handling yet another year of ups and downs. - This is a good time to be a niche publisher. Steady, organic growth is the new favorite, leaving behind the flashy spectacles. [That’s why Mundial’s journey is so intriguing.]( - As long as people enjoy playing video games, they’ll also be interested in watching them played at the highest levels — and [esports companies still believe there is money to be made in that white space](. ICYMI stories from winter break: - [What will it take to get brands to increase their gaming spend in 2024?]( - [Digiday+ Research roundup: Third-party cookies, Meta's platforms and generative AI were 2023's biggest trends]( - [Newsroom leaders will take a more cautious approach to generative AI in 2024]( Other things to know about - Enter the [Digiday Video and TV Awards]( by tomorrow, January 5 to secure the best rate on entries and gain the chance to showcase your team's hard work in modernizing video and TV alongside past winners from Roku, Vevo, PinkNews and more. - Advertisers and buyers often associate SPO with reducing resources when optimization more accurately turns on [making the most of resources and leveraging technology to boost efficiency and optimization](. Sponsored by Nexxen. - The role of [artificial intelligence in sales continues to grow as technology evolves](, with 31% of business leaders believing that AI will have a moderate to high impact on analytics. Sponsored by Alexander Group. Top Stories Ivy Liu [Life Beyond the Cookie]( [Nine questions to consider as Google starts its move away from third-party cookies]( After four years of missteps and adjustments, it’s actually happening. Google is starting to phase out third-party cookies from Chrome. howdy! [Strategizing for the Future]( [Media Briefing: Media execs set sights on non-ad revenue streams in 2024]( While ad revenue is still slogging behind, publishers are leaning on other revenue streams to hopefully make 2024 a cash-positive year. [Sponsored by Klaviyo]( [How brands are shortening consumers’ time to purchase]( Amid increasing competition and a complex shopping journey, brands must convert consumers to purchase faster than ever if they intend to capture their spend. To do so, they’re leveraging machine learning to predict key marketing opportunities. Advertisement howdy! [The Creator Economy]( [What influencer agencies are watching in 2024: paid media, virtual influencers and commerce]( Influencer marketing and social media are poised for more growth in 2024 as trends from social commerce to paid media continue accelerating. [Sponsored by Bango]( [Content providers are expanding distribution through subscription bundling]( According to a recent Bango and Omdia report, 20% of subscription video on demand (SVOD) subscriptions are already sold through bundling partnerships with telco companies. howdy! [Navigating Economic Instability]( [How media execs are bracing for another year of ad turmoil while finding the bright spots]( By nearly all accounts, it looks like the ad market will retain its volatile attitude in 2024. Here’s what media execs had to say about their outlook and their strategies for handling yet another year of ups and downs. Advertisement [Sponsored by Paramount Advertising]( [How metadata standardization is driving effective ads across video platforms]( In a fragmented media landscape, media companies must provide the best ad experiences for brands and audiences, requiring all stakeholders to establish standard taxonomy. howdy! [Brands in Culture]( [How Mundial's niche publishing strategy is winning over subscribers and building community]( Mundial has recently introduced a weekly, longer-form newsletter for its existing paying subscribers or anyone who is willing to pay £1.99. howdy! [Generative AI]( [Research Briefing: Publishers weigh how to best use generative AI as marketers forge ahead]( In this week’s Digiday+ Research Briefing, we examine how publishers are cautiously approaching generative AI, 2023’s top media and marketing trends, and the year’s platform winners and losers, as seen in recent data from Digiday+ Research. 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