2024 will see the start of the ad-supported streaming war

The introduction of Amazon Prime Video’s ads tier will increase the competition among premium streaming ad sellers at a time when advertisers’ budgets are especially volatile. January 02, 2024 [2024 will see the start of the ad-supported streaming war]( Four years after Disney+’s debut set off the subscription-based streaming war, the introduction of Amazon Prime Video’s ads tier in 2024 [heralds the ad-supported streaming war](. Additional coverage: - Take a look at [our take on what's not in the picture]( as we welcome in the new year. - Brands have always wanted to be where culture is happening. But increasingly, especially amongst Gen Zers, [culture seems to be cultivating in ad-free, closed-off group chats]( and more private online communities. - To kick off the New Year, we’ve asked folks to predict what they expect will be big in marketing this coming year. [Read their predictions in this Digiday+ Marketing Briefing.]( - With more focus on data standardization and metrics, companies are turning to anomaly detection as a way of finding outliers and abnormalities in data points. [But WTF is anomaly detection?]( - Experimentation may be the cornerstone of Duolingo’s social media strategy, but brand mascot Duo’s unhinged personality is here to stay for now, with the company planning to explore other character personalities from the Duolingo universe in the future, exec Katherine Chan said on [the latest episode of the Digiday Podcast](. - [Agencies are pushing heavily into offering retail media expertise]( to harness a piece of the hundreds of billions of media spend at stake. - From an unstable economy that shifted how budgets were allocated to the continuous turmoil at platforms that drove how users use them — and how brands shift dollars either away or toward them, the year is set up for even more movement. [Here's what's in and out for advertising in 2024.]( Other things to know about - The [Digiday Media Awards]( recognize the companies modernizing digital media with new categories including Best Use of AI-Generated Content and Product Team of the Year. Enter by January 5 to get the best rate on entries. - Consumers who cut out mobile carriers tend to seek content — and ads — that provide [something of value that reflects their preferences and habits](. If advertisers deliver the content this audience wants, they’ll secure a loyal customer base. Sponsored by TextNow. - [In this new Q&A](, learn more about Roku’s recent partnership with Unity, how it expands opportunities for advertisers and what to expect in the future. Sponsored by Roku. Top Stories Ivy Liu [Business of TV]( [2024 will see the start of the ad-supported streaming war]( The introduction of Amazon Prime Video’s ads tier will increase the competition among premium streaming ad sellers at a time when advertisers’ budgets are especially volatile. howdy! [The anti-predictions: Here’s what won’t happen in advertising in 2024]( Take a look at our take on what’s not in the picture as we welcome in the new year. [Sponsored by PebblePost]( [WTF is PDM?]( Programmatic technology is providing scalability, efficiency and more to offline strategies, such as direct mail, giving way to a new tactic: programmatic direct mail. Advertisement howdy! [Brands in Culture]( [With Gen Z all about the group chat now, here's how marketers are adapting]( As online conversations move to closed group chats and semi-private communities, marketers scramble to keep up. [Sponsored by Overwolf]( [As ad blockers increase, so does the prevalence of in-game advertising]( The highly-valued 18–34-year-old demographic is becoming increasingly difficult to reach on Twitch and IGN due to browser ad blockers, leading to in-game advertising becoming a mainstay for advertisers. howdy! [Marketing Briefing: What will the top marketing trends in 2024 be?]( While of course, “someone will predict the death of ‘traditional advertising’ [sic] for the 25th year in a row,” said Lachlan Badenoch, chief strategy officer at Carmichael Lynch, the predictions for 2024 focused on cultural shifts and potential third-party cookie fallout. Advertisement [Sponsored by Spotify Advertising]( [Why advertisers are tapping into podcasts to keep up with cultural trends in 2024]( Podcasts offer listeners a space to continue conversations around cultural moments, providing advertisers with a direct link to become a part of the conversations that matter most to listeners. howdy! [Future of Measurement]( [WTF is anomaly detection?]( With more focus on data standardization and metrics, companies are turning to anomaly detection as a way of finding outliers and abnormalities in data points. howdy! [Marketing on Platforms]( [Duolingo's head of global social strategy, Katherine Chan, talks about making unhinged content work and learning from mistakes]( Duolingo was a front leader in the so-called unhinged social media manager era. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](