What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024

It wasn’t just Barbie. Movies about or inspired by brands like Nike, Nintendo’s Super Mario Brothers, Flamin’ Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year making it clear that the use of brands’ intellectual property (IP) to create entertainment was certainly a major trend throughout 2023. December 21, 2023 [What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024]( It wasn’t just Barbie. Movies about or inspired by brands like Nike, Nintendo’s Super Mario Brothers, Flamin’ Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year, making it clear that [the use of brands’ intellectual property to create entertainment was certainly a major trend]( throughout 2023. Additional coverage: - Media execs share their top takeaways from 2023 in [this Digiday+ Media Briefing](. - Generative AI is expected to impact the advertising industry in many ways next year, [from content development to enterprise and client tools](. - In [this week’s Digiday+ Research Briefing](, we examine how marketers are creatively using AI in ad campaigns, how YouTube has postponed its co-viewing measurement plans, and how brands are finding TikTok extremely valuable for driving revenues and branding. Other things to know about - The [Digiday Content Marketing Awards]( recognize the companies using content to modernize media and marketing with new categories including Best Use of Instagram, Best Use of Live Video, Best Personalization Strategy and more. Submit by January 19 to save on entries. - The intimate nature of podcasts has 60% of U.S. listeners reporting a deep connection with their favorite podcasters — producing a [space ripe for advertisers looking to connect with consumers](. Sponsored by Spotify. - Programmatic technology might be traditionally thought of as tied to digital marketing strategies, but as marketers increasingly need options that don’t rely on online identifiers, [tactics such as programmatic direct mail are emerging](. Sponsored by PebblePost. Top Stories [What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024]( It wasn’t just Barbie. Movies about or inspired by brands like Nike, Nintendo’s Super Mario Brothers, Flamin’ Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year making it clear that the use of brands’ intellectual property (IP) to create entertainment was certainly a major trend throughout 2023. howdy! [Navigating Economic Instability]( [Media Briefing: The media industry's top takeaways from 2023]( Media execs share their top takeaways from 2023. [Sponsored by Alexander Group]( [The role of AI in sales continues to evolve]( The role of artificial intelligence in sales continues to grow as technology evolves, with 31% of business leaders believing that AI will have a moderate to high impact on analytics. Advertisement howdy! [Generative AI]( [Agencies hope AI helps with content transparency, anticipation and commerce in 2024]( Generative AI is expected to impact the advertising industry in many ways next year, from content development to enterprise and client tools. [Sponsored by SeQuel Response]( [How marketers are leveraging direct mail to create impactful campaigns]( With targeted, personalized and engaging experiences, direct mail has become a customer acquisition powerhouse. howdy! [Generative AI]( [Research Briefing: Marketers ramp up use of generative AI for ad campaigns, as AI boom rolls on]( In this week’s Digiday+ Research Briefing, we examine how marketers are creatively using AI in ad campaigns, how YouTube has postponed its co-viewing measurement plans, and how brands are finding TikTok extremely valuable for driving revenues and branding, as seen in recent data from Digiday+ Research. Advertisement [Sponsored by Optable]( [How La Presse transformed to keep up with big tech]( For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner. howdy! [Strategizing for the Future]( [Time appoints its first chief events officer as publishers double down on events in 2024Â]( Time, Bloomberg and Semafor are all-in on events next year. howdy! [Marketing on Platforms]( [TikTok’s ghosts of Christmas past, present and future]( Despite some issues that were challenging for TikTok this year, it also had a lot to be pleased about. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](