Time appoints its first chief events officer as publishers double down on events in 2024

Time, Bloomberg and Semafor are all-in on events next year. December 20, 2023 [Time appoints its first chief events officer as publishers double down on events in 2024]( Time has announced the newly created role of chief events officer, in a move that’s emblematic of [the media industry’s fervor towards events revenue]( heading into 2024. Additional coverage: - Despite some issues that were challenging for TikTok this year, [it also had a lot to be pleased about](. - In the struggle between the holding company model and the independent’s way of the agency business, it appears [the independent side came out just a bit ahead this year](, thanks to the ability to stay nimble and not be bogged down by large amounts of debt. - This week’s [Digiday+ Future of TV Briefing]( looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2023. Other things to know about - The [Future Leader Awards]( recognize the next generation of leaders making a name for themselves across media, marketing, fashion, beauty and retail. Enter by February 2 to secure the best rate on entries. - Understanding the impact of unexpected variables — like Taylor Swift's North American tour dates — can help brands gain a [more comprehensive understanding of consumer behavior](. Sponsored by Kochava. - In the same way that gamers present differing attitudes, demographics and spending habits, advertisers are recognizing that different types of gamers, those playing first-person shooters versus social simulations, for example, [want to see different types of product marketing](. Sponsored by Overwolf. Top Stories Ivy Liu [Strategizing for the Future]( [Time appoints its first chief events officer as publishers double down on events in 2024Â]( Time, Bloomberg and Semafor are all-in on events next year. howdy! [Marketing on Platforms]( [TikTok’s ghosts of Christmas past, present and future]( Despite some issues that were challenging for TikTok this year, it also had a lot to be pleased about. [Sponsored by Alexander Group]( [The role of AI in sales continues to evolve]( The role of artificial intelligence in sales continues to grow as technology evolves, with 31% of business leaders believing that AI will have a moderate to high impact on analytics. Advertisement howdy! [Evolving Agencies]( [Holding companies vs. independent agencies: who beat who in 2023?]( In the struggle between the holding company model and the independent’s way of the agency business, it appears the independent side came out just a bit ahead, thanks to the ability to stay nimble and not be bogged down by large amounts of debt. [Sponsored by SeQuel Response]( [How marketers are leveraging direct mail to create impactful campaigns]( With targeted, personalized and engaging experiences, direct mail has become a customer acquisition powerhouse. howdy! [Business of TV]( [Future of TV Briefing: How the future of TV shaped up in 2023]( This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2023. Advertisement [Sponsored by Optable]( [How La Presse transformed to keep up with big tech]( For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner. howdy! [Marketing on Platforms]( [Here’s what marketers are wishing for this holiday season]( If marketers could make a wishlist, they’d ask for ways to standardize everything from data measurement to content management, and more money, of course. howdy! [Navigating Economic Instability]( [Justin Smith explains how Semafor achieved profitable months in its first full year]( Semafor’s co-founder and CEO shares how he’s gunning for profitability in 2024. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](