YouTube postpones co-viewing measurement plan

YouTube had planned to start transacting against its own co-viewing measurement in the first quarter of 2024. December 18, 2023 YouTube postpones co-viewing measurement plan YouTube [had planned to start transacting]( against its own co-viewing measurement in the first quarter of 2024. Additional coverage: - The [birth of programmatic]( and awkward questions around transparency. - Digiday [spoke with YouTube chief business officer]( Mary Ellen Coe about how the platform’s business evolved in 2023 and what it has in store for 2024. - From buzzing bees and climate change art to EV ads and holiday-themed deepfake stories, AI [worked its way]( into ad campaigns throughout the year. - After a tumultuous 2023, [here are the five media agency trends]( to watch in the coming year. - R3's Joanna O'Connell [explains the rise]( of the agency trading desk. Other things to know about - The [Digiday Media Awards]( recognize the companies modernizing digital media with new categories including Best Use of AI-Generated Content and Product Team of the Year. Enter by January 5 to get the best rate on entries. - Using tech that [facilitates relationships between the buy- and sell-sides]( allows advertisers to avoid wasting ad spend on unvetted inventory. Sponsored by Nexxen. - With the help of machine learning, publishers are building propensity models to [predict the likelihood of specific subscriber behaviors](, such as the likelihood that a subscriber will cancel within 30 days of the next renewal date. Sponsored by Piano. Top Stories [Business of TV]( [YouTube postpones co-viewing measurement plan]( YouTube had planned to start transacting against its own co-viewing measurement in the first quarter of 2024. howdy! [A History of Ad Tech Chapter 3: The Holdcos Strike Back]( The birth of programmatic and awkward questions around transparency. [Sponsored by Alexander Group]( [How connected teams are driving customer engagement]( Companies with a connected commercial team — marketing, sales and service — are increasingly profitable. Advertisement howdy! [Strategizing for the Future]( [Media Buying Briefing: Here are five media agency trends to watch in 2024]( After a tumultuous 2023, here are the five media agency trends to watch in the coming year. [Sponsored by Eyeota]( [Q&A: How AI, privacy regulations and vanishing cookies are creating stability for marketing in 2024]( In this new Q&A, see why the co-founder of Eyeota and general manager of audience solutions at Dun & Bradstreet predicts the collision of long-watched industry trends will bring long-needed clarity for marketers. howdy! [Business of TV]( [A Q&A with YouTube’s Mary Ellen Coe on the video platform’s big year]( Digiday spoke with YouTube chief business officer Mary Ellen Coe about how the platform’s business evolved in 2023 and what it has in store for 2024 Advertisement [Sponsored by Bango]( [Why consumers are turning to subscription hubs]( To better keep track of costs and content, subscribers are looking for a way to connect all of their subscriptions. howdy! [Generative AI]( [AI Briefing: Creative ways companies used AI in advertising in 2023]( From buzzing bees and climate change art to EV ads and holiday-themed deepfake stories, AI worked its way into ad campaigns throughout the year. howdy! [Digiday’s Oral History of Ad Tech podcast, episode 3, with Joanna O'Connell]( R3’s Joanna O’Connell explains the rise of the agency trading desk. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](