What G2's strategic partnership with Version1 means for esports mergers in 2024

The past 12 months have seen a rise in esports mergers and acquisitions. As some teams face economic challenges, their larger rivals have taken esports winter as an opportunity to expand their portfolios into new esports titles and gaming communities. Going into the new year, this activity shows no signs of slowing. December 13, 2023 [What might be ahead for esports mergers in 2024]( The past 12 months have seen a rise in esports mergers and acquisitions. As some teams face economic challenges, their larger rivals have taken esports winter as an opportunity to expand their portfolios into new esports titles and gaming communities. [Going into the new year, this activity shows no signs of slowing.]( Additional coverage: - This week’s [Digiday+ Future of TV Briefing]( looks — once again — at why the CTV ad industry needs to reduce its reliance on the IP address as a tracking mechanism. - [The return to office appears to be stalling.]( Office occupancy has hovered around 50% and companies now have a better picture of exactly how much of their office space is actually getting used. Ongoing headlines: - We’ve covered [the brand safety concerns facing X]( (the artist formerly known as Twitter) since Elon Musk took over. - The latest: [X pulled out of the MRC audit]( and the founders of [FabFitFun recently had to apologize for a profane ad on X]( that seemed to align with Musk’s charged language online. Other things to know about - The [Digiday Content Marketing Awards]( recognize the companies using content to modernize media and marketing with past winners including Chipotle, Airbnb, Atlantic and more. Enter by January 19 to save. - When CTV marketers opt for disparate buys across multiple publishers and walled gardens, they often need help with [cross-platform frequency management]( and reach limitations. Sponsored by Premion. - According to a recent Bango survey, 78% of subscription users [want one app to manage all their subscription services and accounts](. Sponsored by Bango. Top Stories [Gaming & Esports]( [What G2's strategic partnership with Version1 means for esports mergers in 2024]( The past 12 months have seen a rise in esports mergers and acquisitions. As some teams face economic challenges, their larger rivals have taken esports winter as an opportunity to expand their portfolios into new esports titles and gaming communities. Going into the new year, this activity shows no signs of slowing. howdy! [Business of TV]( [Future of TV Briefing: Why the CTV ad industry still needs to wean itself off the IP address]( This week’s Future of TV Briefing looks — once again — at why the CTV ad industry needs to reduce its reliance on the IP address as a tracking mechanism. [Sponsored by StackAdapt]( [How marketers are maximizing campaign engagement and reach with programmatic]( Marketers are leveraging programmatic to build brand awareness among decision-making buyers and drive market-qualified leads through the pipeline. Advertisement howdy! [Future of Work]( [WTF are shadow vacancies?]( A Robin survey found about 40% of survey respondents said they are currently using only half of their available office space. [Sponsored by Nexxen]( [Why brands and retailers are focusing on commerce media and commerce data]( As online shopping booms, e-commerce companies and mass merchants are tapping into the value of commerce media — monetizing first-party data on their digital properties. howdy! [Life Beyond the Cookie]( [Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes]( Marketers are in the same place they were when Google first said it would eliminate third-party cookies back in 2020: still divided and uncertain about the best path forward. Advertisement [Sponsored by Bango]( [Content providers are expanding distribution through subscription bundling]( According to a recent Bango and Omdia report, 20% of subscription video on demand (SVOD) subscriptions are already sold through bundling partnerships with telco companies. howdy! [Marketing on Platforms]( [Digiday+ Research: Is Google's value to brands past its prime with holiday shopping underway?]( While brands and retailers still see Google as an important part of their marketing strategy during the holidays and throughout the rest of the year, it’s possible that Google’s value to marketers has already peaked. howdy! [The Creator Economy]( [Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends]( Some trends only last a week. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](