A History of Ad Tech Chapter 2: The Ad Net's Golden Age

How ad tech recovered from the dotcom crash, Big tech grew to dominate and the financial crisis fueled programmatic buying. December 11, 2023 [A History of Ad Tech Chapter 2: The Ad Net's Golden Age]( [Chapter 2 of our special report]( covers how ad tech recovered from the dotcom crash, Big tech grew to dominate and the financial crisis fueled programmatic buying. And to listen to the corresponding podcast episode for this chapter, [here’s a conversation with Ari Paparo](. Additional coverage: - Digiday Programmatic Marketing Summit attendees speak out on [why they rate the overall industry's post-cookie readiness so low]( and what it'll take to raise it. - Omnicom Media Group global CEO Florian "Flo" Adamski weighed in on what 2024 looks like for his company and their clients, while explaining why the industry is still seriously addressing ad fraud. [More in this Digiday+ Media Buying Briefing.]( - Retail advertising is poised to have its moment, and [brands and retailers are upping their marketing spend on Amazon]( and making the channel a more important part of their holiday plans this year. - As Google and Meta roll out new AI features, startups like Runway are finding new ways to compete for enterprise clients. [Read this week's AI Briefing.]( - IPG’s media agency UM named Erin Quintana, chief client officer and a 15-year veteran of the company, [to be its new U.S. CEO. Quintana replaces Joe DiMiero](. Other things to know about - The last chance to save on entries to the [Digiday Media Buying and Planning Awards]( is this Friday. Recognize your team's accomplishments and have the chance to join past winners from Aveeno, Havas, Nielsen and more. - Marketers are working toward a standard set of metadata tags that will allow [more efficient tracking of premium environments]( for consistent, high-quality ad experiences. Sponsored by Paramount. - To better keep track of costs and content, subscribers are [looking for a way to connect all of their subscriptions](. Sponsored by Bango. Top Stories Ivy Liu [The Programmatic Marketer]( [A History of Ad Tech Chapter 2: The Ad Net's Golden Age]( How ad tech recovered from the dotcom crash, Big tech grew to dominate and the financial crisis fueled programmatic buying. howdy! [Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo]( There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. [Sponsored by Peer39]( [Why advertisers need to reevaluate the quality of their CTV buys]( The rapid growth of the CTV landscape has contributed to less-than-favorable territories where brands may see their CTV ads adjacent to polarizing political content or within apps that aren’t delivering content at all. Advertisement howdy! [Life Beyond the Cookie]( [Why the ad industry still isn’t ready for Google to remove third-party cookies in Chrome]( Digiday Programmatic Marketing Summit attendees speak out on why they rate the overall industry’s post-cookie readiness so low and what it’ll take to raise it. [Sponsored by Upland PostUp]( [How publishers are building and monetizing email audiences]( As publishers look to diversify their revenue streams, email marketing remains a powerful tool for engaging and monetizing their audiences. And since publishers own and manage their email lists, the channel offers control regarding third-party platforms, ever-changing algorithms and data privacy regulations. howdy! [Evolving Agencies]( [Media Buying Briefing: Omnicom Media Group's CEO on the economy, fraud, the quadropoly and 'agency as a platform']( Florian “Flo” Adamski weighed in on what 2024 looks like for his company and their clients, while explaining why the industry is still seriously addressing ad fraud. Advertisement [Sponsored by Genius Sports]( [Why brands are adopting a sports-first marketing strategy]( With the upcoming Super Bowl ad inventory on Paramount already being sold out, brands are realizing a sports audience advertising strategy is a must-have pillar in a post-cookie world. howdy! [Retail Revolution]( [Digiday+ Research: Brands spend more on Amazon as its importance to their holiday marketing spikes]( Retail advertising is poised to have its moment, and brands and retailers are upping their marketing spend on Amazon and making the channel a more important part of their holiday plans this year. howdy! [Generative AI]( [AI Briefing: As tech giants add more AI tools, Runway and Getty Images team up]( As Google and Meta roll out new features, startups like Runway are finding new ways to compete for enterprise clients. [All Latest Stories]( You received this email because you’re a member of the Digiday community. 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