ChatGPT turns a year old, marking a major milestone for generative AI

It’s hard to concisely capture the myriad ways ChatGPT and generative AI overall have shaped business culture and society in a single year. December 01, 2023 [ChatGPT turns a year old, marking a major milestone for generative AI]( Yesterday marked the first anniversary since OpenAI debuted ChatGPT, and it’s hard to concisely capture the myriad ways ChatGPT and generative AI overall have [shaped business culture and society in a single year](. Additional coverage: - In the packed DealBook conference in New York, [X owner Elon Musk bluntly told big advertisers to shove it](. Don’t forget that [this comes in the shadows]( of the platform recently opting out of independent auditing by Ernst & Young for its Media Rating Council brand safety credentials. - Even if a game isn't make or break, sports leagues and brands want fans to be paying attention — and [they're hopeful new strategies will win over that fan base](. - People claim that the role of chief diversity officer is vanishing. However, AI is booming, and [the CDO can help ensure responsible AI](. - Our most-read story this week: [Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities](. - In case you missed this trending story: [WTF are traffic acquisition costs?]( Other things to know about - Cyber Week Offer ends tonight: [Save 50% on 3-month Digiday+ membership]( through tonight, December 1. - Gamer moms are seasoned players, with nearly 60% having played for over 10 years. Their reasons for playing as well as the types of games they play are diverse, [further cementing gaming as a mainstream form of entertainment](. Sponsored by Activision Blizzard Media. - Without third-party cookies, the creative decisions at the heart of DCO will be fueled by signals such as [first-party data and contextual advertising](. Sponsored by Clinch. Top Stories Ivy Liu [Generative AI]( [ChatGPT turns a year old, marking a major milestone for generative AI]( It’s hard to concisely capture the myriad ways ChatGPT and generative AI overall have shaped business culture and society in a single year. howdy! [Marketing on Platforms]( [Is this X's (formerly Twitter) final goodbye to big advertisers? It looks like it]( In the packed DealBook conference in New York yesterday, owner Elon Musk bluntly told them to shove it. [Sponsored by Blueconic]( [How publishers are transforming first-party data strategies with CDPs]( As publishers and media organizations focus on first-party data, they’re realizing they need tools to help unify and activate it at speed and scale — and many are turning to CDPs. Advertisement howdy! [Beyond Ads]( [Why sports leagues want advertisers to care about games outside finals and playoffs]( Even if a game isn’t make or break, sports leagues and brands want fans to be paying attention — and they’re hopeful new strategies will get it. [Sponsored by StackAdapt]( [How marketers are refining programmatic approaches across the B2B funnel]( Teams often view programmatic advertising as starting with a broad funnel, but account-based marketing brings specificity and precision to programmatic ads by leveraging customer lists, lead lists, CRM data and more. B2B programmatic marketers are also experimenting with new formats and channels to drive audience engagement throughout the online user journey. howdy! [Future of Work]( [Could chief diversity officers tackle companies' growing AI decisions?]( People claim that the role of chief diversity officer is vanishing. However, AI is booming, and the CDO can help ensure responsible AI. Advertisement [Sponsored by Alexander Group]( [The role of AI in sales continues to evolve]( The role of artificial intelligence in sales continues to grow as technology evolves, with 31% of business leaders believing that AI will have a moderate to high impact on analytics. howdy! [Brands in Culture]( [Coca-Cola set to continue generative AI efforts with holiday-season marketing push]( The beverage behemoth believes that if it can offer an interactive, easy-to-use tool that appeals to consumers, particularly younger tech savvy consumers, it can help the brand retain relevance. howdy! [Marketing on Platforms]( [Research Briefing: TikTok tops brands' holiday wishlist]( In this week’s Digiday+ Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, how Lyft and the MSG Sphere are positioning themselves as ad opportunities beyond OOH, and how publishers are committing to building their events businesses in 2024, as seen in recent data from Digiday+ Research. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](