As Lyft builds its ad business, here's why the ride share company views its offering as 'digital retail'

Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH, will help differentiate its ad offering. November 24, 2023 [As Lyft builds its ad business, here's why the ride share company views its offering as 'digital retail']( Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH [will help differentiate its ad offering](. Additional coverage: - Since its debut in September, the multi-billion-dollar [MSG Sphere in Las Vegas has encountered financial setbacks](, with operating expenses totaling a substantial $98.4 million, as disclosed in the venue's most recent earnings report. - Publishers' events businesses picked up pretty significantly during the back half of this year — and [they will focus on sustaining that lift into 2024](, according to Digiday+ Research. - With ongoing world conflicts and an upcoming presidential election, 60% of workers say they've talked politics with coworkers in the past year. [But polarized viewpoints are also causing tensions at work.]( - Our most-read story this week: [Influencer or creator? Here’s how marketers can know who to hire.]( Other things to know about - Join us December 4-6 at the [Digiday Programmatic Marketing Summit](, where we’ll connect attendees with leaders from Ogilvy, PMG and many more. Don't miss this opportunity to secure months' worth of meetings over the span of just three days. - According to research from Bango, 78% of U.S. consumers [want a single platform for all their subscriptions](. Sponsored by Bango. - For publishers, the widespread, unauthorized disclosure of first-party data on third-party sites [creates costly financial, reputational and operational challenges](. Sponsored by Google Privacy Sandbox. Top Stories Ivy Liu [Beyond Ads]( [As Lyft builds its ad business, here's why the ride share company views its offering as 'digital retail']( Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH, will help differentiate its ad offering. howdy! [Beyond Ads]( [Pitch deck: The MSG Sphere has tried to sell itself as one-of-a-kind inventory to advertisers]( Since its debut in September, the multi-billion-dollar MSG Sphere in Las Vegas has encountered financial setbacks, with operating expenses totaling a substantial $98.4 million, as disclosed in the venue’s most recent earnings report. [Sponsored by Nexxen]( [How commerce media and data are boosting campaign accuracy and outcomes]( Retailers are monetizing first-party data via commerce media to deliver brands valuable shopper insights to improve messaging, engagement, campaign performance and more. Advertisement howdy! [Strategizing for the Future]( [Digiday+ Research: Events will be key for publishers' revenues next year]( Publishers’ events businesses picked up pretty significantly during the back half of this year — and they will focus on sustaining that lift into 2024, according to Digiday+ Research. [Sponsored by Activision Blizzard]( [Gaming is a lifestyle for moms, and marketing is taking notice]( Gamer moms are seasoned players, with nearly 60% having played for over 10 years. Their reasons for playing as well as the types of games they play are diverse, further cementing gaming as a mainstream form of entertainment. howdy! [Future of Work]( [Political discord an ongoing challenge in workplaces — especially for Gen Z]( With ongoing world conflicts and an upcoming presidential election, 60% of workers say they’ve talked politics with coworkers in the past year. But polarized viewpoints are also causing tensions at work. Advertisement [Sponsored by BlueConic]( [How publisher teams are winning internal buy-in for CDPs]( Obtaining internal buy-in for new tech is almost always a challenge. To secure financing for CDPs, publisher teams are approaching their CFOs with a multi-level framework, providing context and balancing short- and long-term impacts in their pitch. howdy! [Navigating Economic Instability]( [Newsroom unions push for better terms as end-of-year mass media layoffs loom]( Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can’t prevent layoffs — only soften the blow. howdy! [Business of TV]( [Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023]( This week’s Future of TV Briefing looks at how major streaming service owners’ subscription business fared in the third quarter of 2023. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](